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Product Placement Can Be A Lot More Powerful Than We Realize. Do you agree or disagree?

Product Placement Can Be A Lot More Powerful Than We Realize. rbYpo
Advertising plays an important role in the modern competitive market. Some people argue that the influence of product placement is stronger than we are aware of. I totally agree with this statement. Product placement is an advertising method of inserting products into a TV program or film to naturally promote those ones. First of all, the power of this advertising technique shows up in sales revenues which it results in. For instance, Red stripe sales increased 50% after its placement in The Film. Furthermore, it is influential that companies spent $1. 8 billion globally on product placement in movies in 2013. Second, product placement can influence both implicit attitudes and implicit self-identification. The emotions which viewers experience while watching the program are transferred to products put in that program despite their unawareness of the transfer. In case those emotions are optimistic, they implicitly favour the products more, on the contrary, viewers will prefer them less. Besides, product placement can affect implicit self-identification. Audiences may begin to identify with a brand as a way to indirectly experience that character's life when seeing a favorite character use it. For example, in True Detective, when Matthew McConaughey's character was changing those tall boys of Lonestar to little beer can men, it was successful because the character was from Texas, if not beer, it wouldn't be effective. In conclusion, product placement can be more potent than we realize because of its significant effects in sales revenues and impact on viewers’ implicit attitudes and implicit self-identification.
Advertising plays an
This phrase/word is too simple and can be replaced with:
important
role in the modern competitive market.
This phrase/word is too simple and can be replaced with:
Some
This phrase/word (depending on the context) can be potentially replaced with :
people
argue that the influence of
You use this word too often, consider replacing it with
product
You use this word too often, consider replacing it with
placement
is stronger than we are aware of. I
totally
This phrase/word (depending on the context) can be potentially replaced with :
agree
with this statement.

Product
You use this word too often, consider replacing it with
placement
is an advertising method of inserting
You use this word too often, consider replacing it with
products
into a TV program or film to
naturally
promote
This phrase is probably grammatically incorrect. Write "those" instead.
those ones
.
This phrase is redundant. Consider using "first".
First of all
, the power of this advertising technique
This phrase/word (depending on the context) can be potentially replaced with :
shows
up in sales revenues which it results in.
For instance
, Red stripe sales increased 50% after its
You use this word too often, consider replacing it with
placement
in The Film.
Furthermore
, it is influential that
This phrase/word (depending on the context) can be potentially replaced with :
companies
spent $1. 8 billion globally on
You use this word too often, consider replacing it with
product
You use this word too often, consider replacing it with
placement
in movies in 2013.

Second,
You use this word too often, consider replacing it with
product
You use this word too often, consider replacing it with
placement
can influence both
You use this word too often, consider replacing it with
implicit
attitudes and
You use this word too often, consider replacing it with
implicit
self-identification. The emotions which viewers experience while watching the program
are transferred
to
You use this word too often, consider replacing it with
products
put in that program despite their unawareness of the transfer. In case those emotions are optimistic, they
implicitly
Possible spelling mistake. 'favour' is British English.
favour
the
You use this word too often, consider replacing it with
products
more,
on the contrary
, viewers will prefer them less.
Besides
,
You use this word too often, consider replacing it with
product
You use this word too often, consider replacing it with
placement
can affect
You use this word too often, consider replacing it with
implicit
self-identification. Audiences may
This phrase/word (depending on the context) can be potentially replaced with :
begin
to identify with a brand as a way to
indirectly
experience that character's life when seeing a favorite character
This phrase/word (depending on the context) can be potentially replaced with :
use
it.
For example
, in True Detective, when Matthew
Possible spelling mistake found.
McConaughey
's character was changing those tall boys of
Possible spelling mistake found.
Lonestar
to
This phrase/word is too simple and can be replaced with:
little
beer can
This phrase/word (depending on the context) can be potentially replaced with :
men
, it was successful
This phrase/word is too simple and can be replaced with:
because
the character was from Texas, if not beer, it wouldn't be effective.

In conclusion
,
You use this word too often, consider replacing it with
product
You use this word too often, consider replacing it with
placement
can be more potent than we realize
This phrase/word is too simple and can be replaced with:
because
of its significant effects in sales revenues and impact on viewers’
You use this word too often, consider replacing it with
implicit
attitudes and
You use this word too often, consider replacing it with
implicit
self-identification.
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IELTS essay Product Placement Can Be A Lot More Powerful Than We Realize.

Essay
  American English
4 paragraphs
251 words
6.0
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.0
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
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    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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