Currently, many companies tend to choose children as their target market to advertise their products. While some advertisers argue that these advertisements are informative, I personally believe that this marketing strategy negatively affects youngsters and their parents.
On the one hand, there are some reasons to believe that advertisements aimed at children contain useful information. Firstly, thanks to commercials, parents may be aware of the products that are useful for their children. For example, some nutritious brands of milk are widely advertised on TV, which parents can consider buying for their children if they are confused by the wide variety of brands available in the market. Secondly, since advertisements often have creative content in order to get people’s attention, children can be interested in this marketing industry if they are exposed to advertisements regularly. As a result, they may work as an innovative advertiser when they grow up.
On the other hand, I believe that choosing children as the target market to introduce products is harmful to both these individuals and their parents. As the young are inexperienced, they may fully believe that the information in advertisements is true. If they are attracted by these exaggerated commercials, they will be likely to insist their parents to buy them products which are unnecessary and sometimes even unhealthy. For instance, we can easily find advertisements of different brands of instant noodles and soft drinks either on TV or on the internet, and these consumption goods are often known as unhealthy. If they are advertised in an attractive way, youngsters will put pressure on their parents to buy them these things
Currently
,
many
companies
tend to choose
children
as their target market to advertise their
products
. While
some
advertisers argue that these
advertisements
are informative, I
personally
believe
that this marketing strategy
negatively
affects youngsters and their parents.
On the one hand, there are
some
reasons to
believe
that
advertisements
aimed at
children
contain useful information.
Firstly
, thanks to commercials,
parents
may be aware of the
products
that are useful for their
children
.
For example
,
some
nutritious brands of milk are
widely
advertised on TV, which
parents
can consider buying for their
children
if they
are confused
by the wide variety of brands available in the market.
Secondly
, since
advertisements
often
have creative content in order to
get
people
’s attention,
children
can
be interested
in this marketing industry if they
are exposed
to
advertisements
regularly
.
As a result
, they may work as an innovative advertiser when they grow up.
On the other hand
, I
believe
that choosing
children
as the target market to introduce
products
is harmful to both these individuals and their
parents
. As the young
are inexperienced
, they may
fully
believe
that the information in
advertisements
is true. If they
are attracted
by these exaggerated commercials, they will be likely to insist their
parents
to
buy
them
products
which are unnecessary and
sometimes
even unhealthy.
For instance
, we can
easily
find
advertisements
of
different
brands of instant noodles and soft drinks either on TV or on the internet, and these consumption
goods
are
often
known as unhealthy. If they
are advertised
in an attractive way
, youngsters will put pressure on their
parents
to
buy
them these
things