News editors decide what to broadcast on television and what to print in a newspaper. There are two factors that influence their decisions. The first is the kind of customers they aim at. Because each kind of readers and watchers has its own features. For example, if your customers are almost entirely teenagers, you have to concentrate on something attracting them such as stories, photographs of singer stars, film stars, funny tales, and fashion. It will be very silly if you try to provide teenagers with economic or politic news. On the contrary, besiness men and politicians may never read news about James Blunt or Keira Knightley. Therefore, what influences news editors’ decisions the most is the taste of their customers. The second factor is how hot and attractive the news is. Who will reads or watch news from a year or a month ago or even about something that happened last week? The answer is nobody absolutely. In the energetic and competitive world nowadays, people always ask for a really new news. So that to satisfy customers, there is a pressure on all editors to find continually what has already happened not only yesterday but even an hour ago. Or else, they may lose their customers. None of editors wants that bleak future.
The type of news is also an important consideration. Whether on television or in newspapers, we seem to get more of and become used to bad news. It is harder for us to come across a piece of good news. We can’t deny that bad things happen on Earth day by day. However, news editors try to gain more and more customer, which means more and more money, using bad news as a magnet. Because bad news makes us curious. We want to know why it is bad, what it is about, whether it influences us or not. As a result, we will buy newspapers or watch television to find out. And the happiest people are, of course, news editors.
In my view it would be better if more good news were reported. Bad news makes us worry and sad. Whereas good news makes us happy. There should an an equal amount of good and bad news. In that way we can give something bad a lot of thought while still being happy about the good news. Any inequalities between good news and bad news should be avoided. Nowadays we cannot live without news, and for that reason the role of news editors became very important. We should support them, and in turn they should try their best to provide us with useful news, both good and bad.
News
editors decide what to broadcast on television and what to print in a newspaper. There are two factors that influence their decisions. The
first
is the kind of
customers
they aim at.
Because
each kind of readers and watchers has its
own
features.
For example
, if your
customers
are almost
entirely
teenagers
, you
have to
concentrate on something attracting them such as stories, photographs of singer stars, film stars,
funny
tales, and fashion. It will be
very
silly if you try to provide
teenagers
with economic or politic
news
.
On the contrary
,
besiness
men
and politicians may never read
news
about James Blunt or Keira
Knightley
.
Therefore
, what influences
news
editors’ decisions the most is the taste of their
customers
. The second factor is how hot and attractive the
news
is. Who will reads or
watch
news
from a year or a month ago or even about something that happened last week? The answer is nobody
absolutely
. In the energetic and competitive world nowadays,
people
always
ask for
a
really
new
news
.
So
that to satisfy
customers
, there is a pressure on all editors to find
continually
what has already happened not
only
yesterday
but
even an hour ago. Or else, they may lose their
customers
. None of editors wants that bleak future.
The type of
news
is
also
an
important
consideration. Whether on television or in newspapers, we seem to
get
more of and become
used
to
bad
news
. It is harder for us to
come
across a piece of
good
news
. We can’t deny that
bad
things happen on Earth day by day.
However
,
news
editors try to gain more and more
customer
, which means more and more money, using
bad
news
as a magnet.
Because
bad
news
makes
us curious. We want to know why it is
bad
, what it is about, whether it influences us or not.
As a result
, we will
buy
newspapers or
watch
television to find out. And the happiest
people
are,
of course
,
news
editors.
In my view it would be better if more
good
news
were reported
.
Bad
news
makes
us worry and sad.
Whereas
good
news
makes
us happy. There should
an an
equal amount of
good
and
bad
news
. In that way we can give something
bad
a lot of
thought
while
still
being happy about the
good
news
. Any inequalities between
good
news
and
bad
news
should
be avoided
. Nowadays we cannot
live
without
news
, and for that reason the role of
news
editors became
very
important
. We should support them, and in turn they should try their best to provide us with useful
news
, both
good
and
bad
.