In this day and age, the majority of companies are changing various advertising strategies such as sponsoring sports events or sportsperson, which helps many companies promote their sales and reach more potential customers. Some people agree that this strategy has several benefits, whereas others think it brings more drawbacks. In my view, the advantages from sponsorship can outweigh the disadvantages.
On the one hand, there are a number of reasons why some people think that sponsorship has several advantages. For a start, sponsorship for sports is a good way to promote products to customers. For example, major events like World Cup or Olympics have numerous promoters. These companies invest a lot of money for the organization of sports events and care for sports stars, so their company’s logo was printed on the posters, player’s jerseys, banners, which can grab viewer’s attention towards their products. Furthermore, It is also possible to say that the companies become a popular and habitual name in society. In fact, people usually choose to buy products from renowned and habitual brands instead of smaller companies
However, it is often argued that in fact sponsorship has some disadvantages. Firstly, many companies are selling low-quality and harmful products which have negative impacts on human health. For example, alcohol or tobacco companies are advertising their products by funding the organisation of sports events, and this could attract more people to use them, especially young people. It is also common for sports stars and teams to advertise drinks such as Coca Cola although they are not good for health. Furthermore, when people copy celebrity styles, it also causes a bad habit. Many young people watch sports events and they try to buy the same clothes as their idols, which means that they can cost a large amount of money.
In conclusion, while there are some reasons to believe that sponsorship has some drawback, my own view is that the benefits of corporate sponsorship outweigh the disadvantages.
In this day and age, the majority of
companies
are changing various advertising strategies such as sponsoring
sports
events
or sportsperson, which
helps
many
companies
promote their sales and reach more potential customers.
Some
people
agree
that this strategy has several benefits, whereas others
think
it brings more drawbacks. In my view, the advantages from
sponsorship
can outweigh the disadvantages.
On the one hand, there are a number of reasons why
some
people
think
that
sponsorship
has several advantages. For a
start
,
sponsorship
for
sports
is a
good
way to promote
products
to customers.
For example
, major
events
like World Cup or Olympics have numerous promoters. These
companies
invest
a lot of
money for the organization of
sports
events
and care for
sports
stars,
so
their
company’s
logo
was printed
on the posters, player’s jerseys, banners, which can grab viewer’s attention towards their
products
.
Furthermore
, It is
also
possible to say that the
companies
become a popular and habitual name in society. In fact,
people
usually
choose to
buy
products
from renowned and habitual brands
instead
of smaller
companies
However
, it is
often
argued that in fact
sponsorship
has
some
disadvantages.
Firstly
,
many
companies
are selling low-quality and harmful
products
which have
negative
impacts on human health.
For example
, alcohol or tobacco
companies
are advertising their
products
by funding the
organisation
of
sports
events
, and this could attract more
people
to
use
them,
especially
young
people
. It is
also
common for
sports
stars and teams to advertise drinks such as Coca Cola although they are not
good
for health.
Furthermore
, when
people
copy celebrity styles, it
also
causes a
bad
habit.
Many
young
people
watch
sports
events and
they try to
buy
the same clothes as their idols, which means that they can cost a large amount of money.
In conclusion
, while there are
some
reasons to believe that
sponsorship
has
some
drawback, my
own
view is that the benefits of corporate
sponsorship
outweigh the disadvantages.