Mass customization is a key answer to take into account the
dynamics of customers’ requirements. Mass customization
consists of making products in large volume and adapting to
individual customer needs, in accordance with mass
production principles.
To cope with the volatility of customers needs,
characterized by a dynamic evolution of the products, SC
have to adapt their structure and their coordination
processes. The organizational structure of the companies has
to be adapted in order to deliver personalized products in
shorter delays than those necessary for their manufacturing.
In this context, the period between the order receipt and the
delivery date corresponds to time necessary for the product
customization and delivery.
The processes and products need to adapt to meet
objectives discussed above. The use of standardized
methods and modular products contributes to the reduction
of delivery periods and to the acceleration of
personalization. SC directed by the production and
distribution of personalized products adapt their
organizational structure as well as the relationships among
companies, altering material, information and monetary
flows. To give an efficient response in shorter delays, the
personalized product transformation activities become
strictly make-to-order.
Mass customization is a key answer to take into account the
dynamics of customers’ requirements. Mass customization
consists of making
products
in large volume and adapting to
individual customer needs, in accordance with mass
production principles.
To cope with the volatility of customers needs,
characterized by a dynamic evolution of the
products
, SC
have to
adapt their structure and their coordination
processes. The organizational structure of the
companies
has
to
be adapted
in order to deliver personalized
products
in
shorter delays than those necessary for their manufacturing.
In this context, the period between the order receipt and the
delivery date corresponds to time necessary for the product
customization and delivery.
The processes and
products
need to adapt to
meet
objectives discussed above. The
use
of standardized
methods and modular
products
contributes to the reduction
of delivery periods and to the acceleration of
personalization. SC directed by the production and
distribution of personalized
products
adapt their
organizational structure
as well
as the relationships among
companies
, altering material, information and monetary
flows. To give an efficient response in shorter delays, the
personalized
product
transformation activities become
strictly
make
-to-order.