Today, advertising plays a crucial part in every business. Many sports stars and athletes advertise various sport related products. Although, it might result in better sales of the company, there are arguments that it can cause some problems. This essay examines both advantages and disadvantages of sports stars endorsing products.
To begin with, a product endorsed by a famous sport person generates a lot of sales and employment opportunities. By watching their star in an advertisement, people may be influenced to buy that product. For example, Virat Kholi are famous cricketer has started endorsing MRF cricket bats, which instantly boosted the sales of the company by 30%. Furthermore, sport persons generally advertise the item by playing their sport or by showing their skills. This encourages the youth of today to have an active and athletic lifestyle similar to the person in the advertisement.
The influence of advertisements with a famous personality in it, is significantly higher when compared to normal adverts. This leads to children, forcing their parents to buy them the desired product. For instance, a recent poll conducted by Time of India states that more than 45% of parents agreed to have spent 10% more money due to sports equipment for their children. In addition to this, companies pay very huge amount to the celebrity for marketing their goods. They plan to retrieve this amount by increasing the price of the product, therefore, further increasing the burden on parents to satisfy their loved one' s desire.
In conclusion, there are various benefits for companies to which sport persons advertise for. However, there are greater disadvantages to parents because of their children, forcing them to buy rather costly items, which are endorsed by the their favourite celebrity.
Today
, advertising plays a crucial part in every business.
Many
sports
stars and athletes advertise various
sport
related
products
. Although, it might result in better sales of the
company
, there are arguments that it can cause
some
problems. This essay examines both advantages and disadvantages of
sports
stars endorsing products.
To
begin
with, a
product
endorsed by a
famous
sport
person
generates
a lot of
sales and employment opportunities. By watching their star in an advertisement,
people
may
be influenced
to
buy
that
product
.
For example
,
Virat
Kholi
are
famous
cricketer has
started
endorsing MRF cricket bats, which
instantly
boosted the sales of the
company
by 30%.
Furthermore
,
sport
persons
generally
advertise the item by playing their
sport
or by showing their
skills
. This encourages the youth of
today
to have an active and athletic lifestyle similar to the
person
in the advertisement.
The influence of advertisements with a
famous
personality in it, is
significantly
higher when compared to normal adverts. This leads to children, forcing their
parents
to
buy
them the desired
product
.
For instance
, a recent poll conducted by Time of India states that more than 45% of
parents
agreed
to have spent 10% more money due to
sports
equipment for their children.
In addition
to this,
companies
pay
very
huge amount to the celebrity for marketing their
goods
. They plan to retrieve this amount by increasing the price of the
product
,
therefore
,
further
increasing the burden on
parents
to satisfy their
loved
one&
#039; s desire.
In conclusion
, there are various benefits for
companies
to which
sport
persons
advertise for.
However
, there are greater disadvantages to
parents
because
of their children, forcing them to
buy
rather
costly items, which
are endorsed
by
the their favourite
celebrity.