People have different views about the sponsoring of sports by the companies for the purpose of advertisement. Although this approach has some drawbacks, It appears that it could be more beneficial.
At the outset, advertising through sports-events could have some cons as it might be used for endorsing unethical products, such as liquor, tobacco. It could be deterimental for people, who are easily swayed by this kind of endorsements. Moreover, it has been witnessed that sales of products and services largely depend on the public-image of the players. Put simply, if the peak-performance is not displayed by the sportsperson, the impact of this could be seen on the sales graph. To exemplify, companies like to hire extraordinary players, to enhance their sales. Given the above explanation, it is advocated by some people that sponsoring of sports event is by no means the best way for the advertising.
On the other hand, numerous benefits can be taken if sports- tournaments are sponsored by companies. Firstly, better concentration might be given on the sports by the players, due to the monetary benefits given by the companies, which are sponsoring the events, that results in high-performance in games. Secondly, sports accessories can be obtained, through sponsorship-contracts which might be impossible because of their high prices, such as sports- shoes and dresses. Taken an example of Indian cricket team sponsor 'Biju' that is bearing all the expenses of the required accessories of all the players. Therefore, it would appear that the sports team can take the advantages of monetary benefits given by their sponsor companies.
In conclusion, while there is the existence of some demerits of sponsoring sports for advertising, I believe the merits as far more as compared to the former.
People
have
different
views about the
sponsoring
of
sports
by the
companies
for the purpose of advertisement. Although this approach has
some
drawbacks, It appears that it could be more beneficial.
At the outset, advertising through sports-
events
could have
some
cons as it might be
used
for endorsing unethical products, such as liquor, tobacco. It could be
deterimental
for
people
, who are
easily
swayed by this kind of endorsements.
Moreover
, it has
been witnessed
that sales of products and services
largely
depend on the public-image of the
players
. Put
simply
, if the peak-performance is not displayed by the sportsperson, the impact of this could be
seen
on the sales graph. To exemplify,
companies
like to hire extraordinary
players
, to enhance their sales.
Given
the above explanation, it
is advocated
by
some
people
that
sponsoring
of
sports
event
is by no means the best way for the advertising.
On the other hand
, numerous benefits can
be taken
if
sports-
tournaments
are sponsored
by
companies
.
Firstly
, better concentration might be
given
on the
sports
by the
players
, due to the monetary benefits
given
by the
companies
, which are
sponsoring
the
events
, that results in high-performance in games.
Secondly
,
sports
accessories can
be obtained
, through sponsorship-contracts which might be impossible
because
of their high prices, such as
sports-
shoes and dresses. Taken an example of Indian cricket team sponsor '
Biju
'
that is
bearing all the expenses of the required accessories of all the
players
.
Therefore
, it would appear that the
sports
team can take the advantages of monetary benefits
given
by their sponsor
companies
.
In conclusion
, while there is the existence of
some
demerits of
sponsoring
sports
for advertising, I believe the merits as far more
as
compared to the former.