In this contemporary era, competition among large brands is at peak. In order to survive in the market, these companies take every possible measure. Using sports platforms for promoting their brands is one of such initiatives. As such many people believe that this phenomenon effects sports and games negatively. I, however, don't think so. Infact, I believe that opposite is true. In this essay, I will elaborate on the reasons that why I feel promoting products of the big businesses leads to the prosperity of sports.
There are major reasons for supporting big corporations that promote their brands through sports activities. To begin with, this assists sports authorities in raising funds. Since large scale tournaments require huge investments, advertising sponsors brands is the best way to do so. Rather than looking for the government assistance, event managers can be financially independent. Taking a example of a cricket, with introduction of the Indian premium league, cricket is now merely a branding stunt where various big brands invest money and buy players to promote their goods. Therefore, investments in popular matches would enlarge if, large corporations use these events as a source of advertisement.
In addition to this, the sports personalities will be benefited directly. If big firms are part of such programs, sportsmen have chance to grab more attention. Even though cash and other prizes are given to players, by commercials they get opportunity to increase their fan following. For example, MS Dhoni has become a commercials star and highly on demand for advertising products. Not only will earn millions but also forge a popularity for the game associated with them. Resultantly, sports marketing is the supreme way for sportsman to generate more wealth and popularizing sports activities.
In conclusion, this essay discussed, there is nothing wrong in sports marketing rater it helps in the development of activities related to sports. In my opinion, sports would become more popular provided that large businesses are encouraged to use sports events for marketing purposes.
In this contemporary era, competition among
large
brands
is at peak. In order to survive in the market, these
companies
take every possible measure. Using
sports
platforms for promoting their
brands
is one of such initiatives. As such
many
people
believe that this phenomenon effects
sports
and games
negatively
. I,
however
, don't
think
so
.
Infact
, I believe that opposite is true. In this essay, I will elaborate on the reasons that why I feel promoting products of the
big
businesses leads to the prosperity of sports.
There are major reasons for supporting
big
corporations that promote their
brands
through
sports
activities. To
begin
with, this assists
sports
authorities in raising funds. Since
large
scale tournaments require huge investments, advertising sponsors
brands
is the best way to do
so
.
Rather
than looking for the
government
assistance,
event
managers can be
financially
independent. Taking
a
example of a cricket, with introduction of the Indian premium league, cricket is
now
merely
a branding stunt where various
big
brands
invest money and
buy
players to promote their
goods
.
Therefore
, investments in popular matches would enlarge if,
large
corporations
use
these
events
as a source of advertisement.
In addition
to this, the
sports
personalities will
be benefited
directly
. If
big
firms are part of such programs, sportsmen have chance to grab more attention.
Even though
cash and other prizes are
given
to players, by commercials they
get
opportunity to increase their fan following.
For example
, MS
Dhoni
has become a commercials star and
highly
on demand for advertising products. Not
only
will earn millions
but
also
forge a popularity for the game associated with them.
Resultantly
,
sports
marketing is the supreme way for sportsman to generate more wealth and popularizing
sports
activities.
In conclusion
, this essay discussed, there is nothing
wrong
in
sports
marketing rater it
helps
in the development of activities related to
sports
. In my opinion,
sports
would become more popular provided that
large
businesses
are encouraged
to
use
sports
events
for marketing purposes.