Large businesses and international brands spend an enormous amount of money for marketing and advertising. Consequently, people tend to watch those advertisements all the time while small local businesses fail to reach the customers. This can lead to some serious problems, such as the closure of local businesses and the monopoly in business. Other than that, people could be easily trapped by large businesses. There are few steps that can be adopted to address this issue and motivate people to buy local products.
Naturally, people prefer to buy products that were consciously or unconsciously publicised to their mind and thus many local businesses, even with their quality products, cannot attract consumers. The dominance of international brands and large businesses will destroy the market for locally made products and thus would make thousands of people unemployed. Moreover, large markets do their very best to attract the public attention to their products and advertising is one of the best tools they have. Sensitive, creative and deceptive advertisements and marketing policies often make the people believe that they need these products. This would create a monopoly in the market and people would often be deceived. Thus consumers would be trapped by the large businesses and would have no alternatives for them but to buy products of some particular brands.
In order to encourage people to buy local products, some solutions should be taken into account. The government should strictly monitor and ban any deceptive and illusory advertisement from the mass media. People should compare a product's quality before purchasing from shops and the shop owners must shelf local products along with the branded products. Furthermore, a government authority should rate and review any product and disclose it to the public. Finally, local product manufacturers should be financially supported by the banks and the government as they are helpful for the economic progress of a country.
Absolute dominance of large businesses can have unimaginable effects that can damage a city's or even a country's financial situation. A solution to this problem is systematising local markets and creating a closely integrated system that can have an effective outcome.
Large
businesses
and international brands spend an enormous amount of money for marketing and advertising.
Consequently
,
people
tend to
watch
those advertisements all the time while
small
local
businesses
fail to reach the customers. This can lead to
some
serious problems, such as the closure of
local
businesses
and the monopoly in
business
. Other than that,
people
could be
easily
trapped by
large
businesses
. There are few steps that can
be adopted
to address this issue and motivate
people
to
buy
local
products.
Naturally
,
people
prefer to
buy
products
that were
consciously
or
unconsciously
publicised
to their mind and
thus
many
local
businesses
, even with their quality
products
, cannot attract consumers. The dominance of international brands and
large
businesses
will
destroy
the
market
for
locally
made
products
and
thus
would
make
thousands of
people
unemployed.
Moreover
,
large
markets do their
very
best to attract the public attention to their
products
and advertising is one of the best tools they have. Sensitive, creative and deceptive advertisements and marketing policies
often
make
the
people
believe that they need these
products
. This would create a monopoly in the
market
and
people
would
often
be deceived
.
Thus
consumers would
be trapped
by the
large
businesses
and would have no alternatives for them
but
to
buy
products
of
some
particular brands.
In order to encourage
people
to
buy
local
products
,
some
solutions should
be taken
into account. The
government
should
strictly
monitor and ban any deceptive and illusory advertisement from the mass media.
People
should compare a product's quality
before
purchasing from shops and the shop owners
must
shelf
local
products
along with the branded
products
.
Furthermore
, a
government
authority should rate and review any
product
and disclose it to the public.
Finally
,
local
product
manufacturers should be
financially
supported by the banks and the
government
as they are helpful for the economic progress of a country.
Absolute dominance of
large
businesses
can have unimaginable effects that can damage a city's or even a country's financial situation. A solution to this problem is
systematising
local
markets and creating a
closely
integrated system that can have an effective outcome.