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In business, merchants increasingly advertise that their goods have new features. They believe this advertising strategy will help them get ahead of the competition. However, it is difficult to deny that this has both positive and negative developments.

In business, merchants increasingly advertise that their goods have new features. They believe this advertising strategy will help them get ahead of the competition. However, it is difficult to deny that this has both positive and negative developments. gAwk1
In business, merchants increasingly advertise that their goods have new features. They believe this advertising strategy will help them get ahead of the competition. However, it is difficult to deny that this has both positive and negative developments. Advertising helps business owners increase the number of customers. New product features will satisfy the desires of consumers, thereby increasing the amount of products consumed. For example, the iPhone is one of the biggest electronics brands in the world. They have taken advantage of major social networks such as Facebook or Youtube to promote their products, thereby promoting the curiosity and confidence of buyers for the product to increase consumption. Moreover, advertising also requires the marketing team to have creative ideas to develop stories as well as videos to promote products to consumers. However, this phenomenon also brings disadvantages to buyers. Excessive advertising detracts from the true features of the product, so buyers can be lured into paying for substandard items. Besides, some businesses will take advantage of new products to sell inventory items to customers. As a result, they will lose their source of potential customers. In conclusion, the promotion of new products aims to increase revenue for companies while satisfying the needs of the people. However, exaggerating the quality of the items will not benefit the seller nor the buyer.
In business, merchants
increasingly
advertise that their
This phrase/word (depending on the context) can be potentially replaced with :
goods
have
You use this word too often, consider replacing it with
new
features. They believe this advertising strategy will
This phrase/word (depending on the context) can be potentially replaced with :
help
them
This phrase/word (depending on the context) can be potentially replaced with :
get
ahead of the competition.
However
, it is difficult to deny that this has both
This phrase/word is too simple and can be replaced with:
positive
and
This phrase/word is too simple and can be replaced with:
negative
developments.

Advertising
This phrase/word (depending on the context) can be potentially replaced with :
helps
business owners increase the number of customers.
You use this word too often, consider replacing it with
New
You use this word too often, consider replacing it with
product
features will satisfy the desires of consumers, thereby increasing the amount of
You use this word too often, consider replacing it with
products
consumed.
For example
, the iPhone is one of the biggest electronics brands in the world. They have taken advantage of major social networks such as Facebook or
Possible spelling mistake found.
Youtube
to promote their
You use this word too often, consider replacing it with
products
, thereby promoting the curiosity and confidence of
You use this word too often, consider replacing it with
buyers
for the
You use this word too often, consider replacing it with
product
to increase consumption.
Moreover
, advertising
also
requires the marketing team to have creative
This phrase/word (depending on the context) can be potentially replaced with :
ideas
to develop stories
as well
as videos to promote
You use this word too often, consider replacing it with
products
to consumers.

However
, this phenomenon
also
brings disadvantages to
You use this word too often, consider replacing it with
buyers
. Excessive advertising detracts from the true features of the
You use this word too often, consider replacing it with
product
,
This phrase/word is too simple and can be replaced with:
so
You use this word too often, consider replacing it with
buyers
can
be lured
into paying for substandard items.
Besides
,
This phrase/word is too simple and can be replaced with:
some
businesses will take advantage of
You use this word too often, consider replacing it with
new
You use this word too often, consider replacing it with
products
to sell inventory items to customers.
As a result
, they will lose their source of potential customers.

In conclusion
, the promotion of
You use this word too often, consider replacing it with
new
You use this word too often, consider replacing it with
products
aims to increase revenue for
This phrase/word (depending on the context) can be potentially replaced with :
companies
while satisfying the needs of the
This phrase/word (depending on the context) can be potentially replaced with :
people
.
However
, exaggerating the quality of the items will not benefit the seller nor the
You use this word too often, consider replacing it with
buyer
.
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IELTS essay In business, merchants increasingly advertise that their goods have new features. They believe this advertising strategy will help them get ahead of the competition. However, it is difficult to deny that this has both positive and negative developments.

Essay
  American English
4 paragraphs
220 words
This writing has been penalized,
text can't be
less than 250 words in Task 2
and less than 150 words in Task 1
5.0
Overall Band Score
Coherence and Cohesion: 6.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 7.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
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