What happens after a great company is built? Will they continue their greatness or will they let it fade and disappear? What makes great company different from the others is not only by its level 5 leader, ability to put the right person on the bus, the Hedgehog concept or the three circles but also its core values. The Good to Great process is the prequel of Built to Last and the core values is mentioned as the shift from a company with sustained great results to an enduring great company.
As humans cannot live without food and water, we agree that profit it the main purpose of a company. But it is just essential part of life, not the very point of life. An enduring great company exists with its core values. vCore values of a company is the set of guiding principles and fundamental beliefs that help a group of people function together as a team and work toward a common business goal. These values included technical contribution, respect for the individual, responsibility to the communities in which the company operates and a deeply held belief that profit is not the fundamental goal of a company. They do not have to be unique, they should be what your company wants to see in itself and its employees. Remember what we learned about Packard’s Law, “No company can grow revenues consistently faster than its ability to get enough of the right people to implement that growth and still become a great company. ” We can attract good people to work for our company, but keep their loyalt to the work is an another problem. Creating a business is a bit like creating a community. A community is existed with a purpose. That purpose will lead to the community’s culture and action, attract whom you choose to invite in and how it function. Those holding a company need to share their vision, convince employees by actions by following the flywheel effect to make them join in the good to great process.
To do this, we have to discover our core values and purpose beyond just making money and combine this with the dynamic of preserve the core/stimulate progress. There is no “right” core value for becoming an enduring great company. The point is that you know and have your core values, how you will adapt them into the business, make your organization express it clearly and preserve them over time. The world is changing day by day, following its practices. You have to change your strategies and practices but the core values must be consistent. To preserve your core values, you need to embrace your key concept of preserve the core and promote your progress. As what Disney do during its build and development. Every Disney products, from cartoons to full length feature animation to new Disney venture, preserve the “Disney Magic”, keep a constancy of purpose – bring happiness to millions, especially children.
Core values are as the soul of a company. It is reflected in company’s strategies, actions and practices. Company need to preserve it as long as adapt to the changing world in order to be come great and enduring great company.
What happens after a
great
company
is built
? Will they continue their greatness or will they
let
it fade and disappear? What
makes
great
company
different
from the others is not
only
by its level 5 leader, ability to put the right person on the bus, the Hedgehog concept or the three circles
but
also
its
core
values. The
Good
to
Great
process is the prequel of Built to Last and the
core
values
is mentioned
as the shift from a
company
with sustained
great
results to an
enduring
great
company
.
As humans cannot
live
without food and water, we
agree
that profit it the main
purpose
of a
company
.
But
it is
just
essential part of life, not the
very
point of life. An
enduring
great
company
exists with its
core
values.
vCore
values of a
company
is the set of guiding principles and fundamental beliefs that
help
a group of
people
function together as a team and work toward a common business goal. These values included technical contribution, respect for the individual, responsibility to the
communities
in which the
company
operates and a
deeply
held belief that profit is not the fundamental goal of a
company
. They do not
have to
be unique, they should be what your
company
wants to
see
in itself and its employees. Remember what we learned about Packard’s Law, “No
company
can grow revenues
consistently
faster than its ability to
get
enough
of the right
people
to implement that growth and
still
become a
great
company
. ” We can attract
good
people
to work for our
company
,
but
keep
their
loyalt
to the work is
an another problem
. Creating a business is a bit like creating a
community
. A
community
is existed
with a
purpose
. That
purpose
will lead to the
community’s
culture and action, attract whom you choose to invite in and how it
function
. Those holding a
company
need to share their vision, convince employees by actions by following the flywheel effect to
make
them
join
in the
good
to
great
process.
To do this, we
have to
discover our
core
values and
purpose
beyond
just
making money and combine this with the dynamic of
preserve
the core/stimulate progress. There is no “right”
core
value
for becoming an
enduring
great
company
. The point is that you know and have your
core
values, how you will adapt them into the business,
make
your organization express it
clearly
and
preserve
them over time. The world is changing day by day, following its practices. You
have to
change
your strategies and practices
but
the
core
values
must
be consistent. To
preserve
your
core
values, you need to embrace your key concept of
preserve
the
core
and promote your progress. As what Disney do during its build and development. Every Disney products, from cartoons to full length feature animation to new Disney venture,
preserve
the “Disney Magic”,
keep
a constancy of
purpose
–
bring happiness to millions,
especially
children.
Core values are as the soul of a
company
. It
is reflected
in
company’s
strategies, actions and practices.
Company
need to
preserve
it as long as adapt to the changing world in order to be
come
great
and
enduring
great
company
.