A science fiction novel written by Philip K. Dick with the title Do Androids Dream of Electric Sheep has thousands of lessons for its readers regarding the way people live in these modern era from the topic and the characters in the novel. The novel shows how the people live in the era of advanced technologies which in further ruined people’s life. Starting from people’s dependency to the technologies, influence of mass media, false religion, consumerism, less empathy, false identity, mind control, and many more. Consumerism is the topic in the novel that will be discussed in this paper along with the main character in the novel, Rick Deckard, a bounty hunter who wants to kill the nexus-6 in order to by real sheep to impress his neighbours. Consumerism refers to the idea of purchasing goods which is always increases and it makes people being obsessive of it and feels that their well-being and happiness depends on the obtaining those goods, specially fancy things. In addition, the meaning of consumerism in the novel is also relates to the envy feeling within the society in real life.
Rick Deckard represents the idea of consumerism that categorize into life standard in the society described in the book whereby Rick Deckard is obsessed to buy real animal as by having a real animal is confirming that his social rank is high according to the living standard that exists in that society (Dick, 1968, p. 5). In Indonesia, social competition among the people happens. The society are competing to impress the people by affording luxuries such as branded goods. The worst case is about those who are willing to do anything in order to achieve their goals which includes to rise social status. The writer found that the topic consumerism and social competition is interesting because it reflects to the lifestyle of the people living in the modern society. Rick Deckard and consumerism in the book showing something similar on how society lives nowadays. Additionally, the questions about what is wrong with our society nowadays, does people really need the fancy things that they brought? . Why society should care about the social competition? In real life, due to the consumerism, many people are competing to evaluate their social status by buying fancy things. For instance, the latest release of branded bag, clothes and many more. The topic will be further discussed in this paper. 
A science fiction  
novel
 written by Philip K. Dick with the title Do Androids Dream of Electric Sheep has thousands of lessons for its readers regarding the way  
people
  live
 in these modern era from the  
topic
 and the characters in the  
novel
. The  
novel
  shows
 how the  
people
  live
 in the era of advanced technologies which in  
further
 ruined  
people’s
 life. Starting from  
people’s
 dependency to the technologies, influence of mass media, false religion, consumerism, less empathy, false identity, mind control, and  
many
 more. Consumerism is the  
topic
 in the  
novel
 that will  
be discussed
 in this paper along with the main character in the  
novel
, Rick  
Deckard
, a bounty hunter who wants to kill the nexus-6 in order to  
by
  real
 sheep to impress his  
neighbours
. Consumerism refers to the  
idea
 of purchasing  
goods
 which is always increases and it  
makes
  people
 being obsessive of it and feels that their well-being and happiness depends on the obtaining those  
goods
,  
specially
 fancy things.  
In addition
, the meaning of consumerism in the  
novel
 is  
also
 relates to the envy feeling within the  
society
 in  
real
 life.
Rick  
Deckard
 represents the  
idea
 of consumerism that categorize into life standard in the  
society
  described
 in the book whereby Rick  
Deckard
  is obsessed
 to  
buy
  real
 animal as by having a  
real
 animal is confirming that his  
social
 rank is high according to the living standard that exists in that  
society
 (Dick, 1968, p. 5). In Indonesia,  
social
 competition among the  
people
  happens
. The  
society
 are competing to impress the  
people
 by affording luxuries such as branded  
goods
. The worst case is about those who are willing to do anything in order to achieve their goals which includes to rise  
social
 status.  
The
 writer found that the  
topic
 consumerism and  
social
 competition is interesting  
because
 it reflects to the lifestyle of the  
people
 living in the modern  
society
. Rick  
Deckard
 and consumerism in the book showing something similar on how  
society
  lives
 nowadays.  
Additionally
, the questions about what is  
wrong
 with our  
society
 nowadays, does  
people
  really
 need the fancy things that they brought?  
.
 Why  
society
 should care about the  
social
 competition? In  
real
 life, due to the consumerism,  
many
  people
 are competing to evaluate their  
social
 status by buying fancy things.  
For instance
, the latest release of branded bag, clothes and  
many
 more. The  
topic
 will be  
further
 discussed in this paper.