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case study nike brand nike free

case study nike brand nike free 1AEWq
Introduction This case study concerns the characteristic strategy of Nike corporation, is that "Nike Free" which has been designed to copy barefoot running. This brand has established itself solidly in the sports market in only 32 years. Although Nike has grown to be the industry's largest sports and fitness company and has one of the world’s most identifiable logos, Nike's mindset is still continually innovating, improving at work, and bringing items closer to customers through various means of promotion. This case study provides a SWOT analysis of the company in order to make an effective plan for its development in the future. Recommended course of action From the Swot analysis, the following recommendations are made: • Promote brand and new products with Nike’s ‘swoosh’ through using viral social networks (TikTok, Facebook, YouTube, etc. ), trends, and public characters who have a positive impact on society. • Use membership cards with the aim of distinguishing between new and loyal consumers and provide them exclusive perks. • Guarantee that all Nike salesclerks have expertise in the brand's items and can clearly answer customers' queries. • Consult the opinions and feedback from a variety of customers to improve and satisfy them. • Generate profit while minimizing detrimental impacts on the environment and community. • Build packaging for products that are both environmentally friendly and eye-catching. • Raise funds for charities to connect the brand’s image closer to the public and society. • Penetrate the Asian market. • Create and launch products that are suitable for a wide variety of clients and available at a variety of sale prices. • Concentrate on finding new ways in order to enhance athletic performance by continuously innovating, designing, and developing products. Appraisal of recommended courses of action With today's environmental challenges being a major topic of public interest, if Nike develops a product that balances both quality and environmental friendliness, purchasers will be more likely to pick Nike as a community brand instead of other sports brands. By modifying the packaging, pricing, listening to user feedback, and advertising properly with product quality, the company's reputation will be strengthened, which will bring more items to diverse customers. The creation of ‘natural technology’- Nike Free and Reincarnate campaign have been a big plus for Nike from athletes as well as coaches, which has attracted everyone's attention that Nike is and will create products that satisfy customers. Thanks to distributing products to Asia, the scope of Nike's business will be expanded. So that the corporation can more easily call for charity and get public support, thus globalizing the brand's image. In the Fourth Industrial Revolution, Nike will directly communicate with their buyers by introducing and publicizing Nike's products on social media, and online customers will be able to purchase Nike's goods without needing to visit a Nike store. Hiring salesclerks with a background in sports will help to establish Nike as a professional shop. Furthermore, employing a membership card can assist Nike in gathering more client information then Nike will get more points by offering a discount on customers’ birthdays or by rewarding loyal customers with high-value gifts. Conclusion By implementing the above strategy, Nike's sales targets will be surpassed, and the corporation will dominate the sports market. Nike will become the top choice for clients who need sports equipment as a result of its business strategy of constant innovation and creativity.
Introduction

This case study concerns the characteristic strategy of Nike corporation, is that
Use a smart opening quote here: "“".
"
Nike Free
Use a smart closing quote here: "”".
"
which has
been designed
to copy barefoot running. This
You use this word too often, consider replacing it with
brand
has established itself
solidly
in the
You use this word too often, consider replacing it with
sports
market in
This phrase/word (depending on the context) can be potentially replaced with :
only
32 years. Although Nike has grown to be the industry's largest
You use this word too often, consider replacing it with
sports
and fitness
This phrase/word (depending on the context) can be potentially replaced with :
company
and has one of the world’s most identifiable logos, Nike's mindset is
still
continually
innovating, improving at work, and bringing items closer to
You use this word too often, consider replacing it with
customers
through various means of promotion. This case study provides a SWOT analysis of the
This phrase/word (depending on the context) can be potentially replaced with :
company
in order to
This phrase/word (depending on the context) can be potentially replaced with :
make
an effective plan for its development in the future.

Recommended course of action

From the Swot analysis, the following recommendations
are made
:

• Promote
You use this word too often, consider replacing it with
brand
and new
You use this word too often, consider replacing it with
products
with Nike’s ‘swoosh’ through using viral social networks (TikTok, Facebook, YouTube, etc.
Don't put a space before the closing parenthesis
)
, trends, and
You use this word too often, consider replacing it with
public
characters who have a
This phrase/word is too simple and can be replaced with:
positive
impact on society.

•
This phrase/word (depending on the context) can be potentially replaced with :
Use
membership cards with the aim of distinguishing between new and loyal consumers and provide them exclusive perks.

• Guarantee that all Nike salesclerks have expertise in the brand's items and can
clearly
answer customers' queries.

• Consult the opinions and feedback from a variety of
You use this word too often, consider replacing it with
customers
to
This phrase/word (depending on the context) can be potentially replaced with :
improve
and satisfy them.

• Generate profit while minimizing detrimental impacts on the environment and community.

• Build packaging for
You use this word too often, consider replacing it with
products
that are both
environmentally
friendly and eye-catching.

• Raise funds for charities to connect the
You use this word too often, consider replacing it with
brand’s
image closer to the
You use this word too often, consider replacing it with
public
and society.

• Penetrate the Asian market.

• Create and launch
You use this word too often, consider replacing it with
products
that are suitable for a wide variety of clients and available at a variety of sale prices.

• Concentrate on finding new ways in order to enhance athletic performance by
continuously
innovating, designing, and developing products.

Appraisal of recommended courses of action

With
This phrase/word (depending on the context) can be potentially replaced with :
today
's environmental challenges being a major topic of
You use this word too often, consider replacing it with
public
interest, if Nike develops a
You use this word too often, consider replacing it with
product
that balances both quality and environmental friendliness, purchasers will be more likely to pick Nike as a community
You use this word too often, consider replacing it with
brand
instead
of other
You use this word too often, consider replacing it with
sports
You use this word too often, consider replacing it with
brands
. By modifying the packaging, pricing, listening to user feedback, and advertising
properly
with
You use this word too often, consider replacing it with
product
quality, the
This phrase/word (depending on the context) can be potentially replaced with :
company
's reputation will
be strengthened
, which will bring more items to diverse
You use this word too often, consider replacing it with
customers
. The creation of ‘natural technology’- Nike Free and Reincarnate campaign have been a
This phrase/word is too simple and can be replaced with:
big
plus for Nike from athletes
as well
as coaches, which has attracted everyone's attention that Nike is and will create
You use this word too often, consider replacing it with
products
that satisfy customers.

Thanks to distributing
You use this word too often, consider replacing it with
products
to Asia, the scope of Nike's business will
be expanded
.
This phrase/word is too simple and can be replaced with:
So
that the corporation can more
easily
call for charity and
This phrase/word (depending on the context) can be potentially replaced with :
get
You use this word too often, consider replacing it with
public
support,
thus
globalizing the brand's image. In the Fourth Industrial Revolution, Nike will
directly
communicate with their buyers by introducing and publicizing Nike's
You use this word too often, consider replacing it with
products
on social media, and online
You use this word too often, consider replacing it with
customers
will be able to
This phrase/word (depending on the context) can be potentially replaced with :
purchase
Nike's
This phrase/word (depending on the context) can be potentially replaced with :
goods
without needing to visit a Nike store.

Hiring salesclerks with a background in
You use this word too often, consider replacing it with
sports
will
This phrase/word (depending on the context) can be potentially replaced with :
help
to establish Nike as a professional shop.
Furthermore
, employing a membership card can assist Nike in gathering more client information
Did you mean "than"?
then
Nike will
This phrase/word (depending on the context) can be potentially replaced with :
get
more points by offering a discount on
You use this word too often, consider replacing it with
customers’
birthdays or by rewarding loyal
You use this word too often, consider replacing it with
customers
with high-value gifts.

Conclusion

By implementing the above strategy, Nike's sales targets will
be surpassed
, and the corporation will dominate the
You use this word too often, consider replacing it with
sports
market. Nike will become the top choice for clients who need
You use this word too often, consider replacing it with
sports
equipment
as a result
of its business strategy of constant innovation and creativity.
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IELTS essay case study nike brand nike free

Essay
  American English
18 paragraphs
552 words
5.5
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 5.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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