bad advertising resulting in misinformation

Some advertising institutions try to convey misinformation about the products to establish their brand awareness, which has been criticized strictly. It is true that the advertisement campaigns intentionally mislead consumers about dubious products that make them feel cheated. For instance, KOLs sometimes are highly paid to share their great product experiences despite the fact that they are low-quality ones containing harmful ingredients for health such as plumbum in a lipstick. As a result, customers suffer unpredictable outcomes because of their beliefs. Therefore, it is urgent to remove these kinds of ads to build a clearer market.