It is true that today a growing number of people support a trend towards purchasing well-known branded items for a reason of reputation and quality. In my opinion, this development could be detrimental for non-brand companies as well as for customers.
The major reason to wish to buy things made by popular brand is a special status person might guess they obtain. In other words, it is believed by some people that they could be appreciated better by surroundings if they boasted with some luxurious possessions, showing the high living standards in this way. Another point to consider is the assumed best quality of things selling by brand companies. To illustrate, the famous car manufacturer Tesla is proven to have the highest safety rating among electro cars, which significantly contributes to people’s desire of purchasing this product despite a high price.
The modern trend of prioritizing prominent brands may have serious drawbacks for local economic and for customers’ outlays as well. If it were not for world brands, people would more frequently purchase items which have been produced by tiny local companies. Thus, it would facilitate the local business growing instead of promoting the huge international corporations. In addition, many brands often manipulate consumers by overcharging their items because of the logo on them. Since these companies have been spending money on marketing strategies and advertisements, these expenditures make prices unfair high as compared to smaller companies releasing the same kinds of products.
In conclusion, I believe the tendency of purchasing items of famous brands, which many people favour due to assumed perfect quality of goods and superior status it gives, may have negative consequences in the long run.
It is true that
today
a growing number of
people
support a trend towards purchasing well-known branded
items
for a reason of reputation and quality. In my opinion, this development could be detrimental for non-brand
companies
as well
as for customers.
The major reason to wish to
buy
things made by popular
brand
is a special status person might guess they obtain.
In other words
, it
is believed
by
some
people
that they could
be appreciated
better by surroundings if they boasted with
some
luxurious possessions, showing the high living standards in this way. Another point to consider is the assumed best quality of things selling by
brand
companies
. To illustrate, the
famous
car manufacturer Tesla
is proven
to have the highest safety rating among
electro
cars, which
significantly
contributes to
people’s
desire of purchasing this product despite a high price.
The modern trend of prioritizing prominent
brands
may have serious drawbacks for local economic and for customers’ outlays
as well
. If it were not for world
brands
,
people
would more
frequently
purchase
items
which have
been produced
by tiny local
companies
.
Thus
, it would facilitate the local business growing
instead
of promoting the huge international corporations.
In addition
,
many
brands
often
manipulate consumers by overcharging their
items
because
of the logo on them. Since these
companies
have been spending money on marketing strategies and advertisements, these expenditures
make
prices unfair high as compared to smaller
companies
releasing the same kinds of products.
In conclusion
, I believe the tendency of purchasing
items
of
famous
brands
, which
many
people
favour
due to assumed perfect quality of
goods
and superior status it gives, may have
negative
consequences in the long run.