In the business world, advertisement has been one of the most controversial topics for long time. Although a tremendous amount of expense is spent by many companies in reality, some people doubt its effectiveness. This essay will support the idea that advertisement is successful only if it takes the proper way and it will explain two phenomenon, the decline of traditional advertisement and the rise of the new type of interactive advertisement.
Firstly, the traditional advertisement, which is typically appeared in mass media such as TV, newspapers, radio or posters in public transportation, is losing its power. These types of advertisement catch public attention surely and however it is questionable that these advertisements really help people to purchase the products or use the service because people can access these information through internet quite easily whenever they need to.
Compared to the traditional advertisement, interactive marketing through internet is highly effective. For example, these days more and more consumers collect the information through internet search and social networking services like Facebook, twitter and instagram. These tools allow the company to focus on only the ones who could be the potential customers, meaning they are searching the related key word recently and likely to buy a certain product in the near future and so on. In this way, In this way, the company can manage the advertising activities in much smaller effort and it derives cost saving.
In conclusion, advertising is still essential in the modern era. However, it can be more efficient than before due to development in new type of communication through internet. It would make the traditional advertising less attractive.
In the business world,
advertisement
has been one of the most controversial topics for long time. Although a tremendous amount of expense
is spent
by
many
companies
in reality,
some
people
doubt its effectiveness. This essay will support the
idea
that
advertisement
is successful
only
if it takes the proper way and it will
explain
two
phenomenon
, the decline of
traditional
advertisement
and the rise of the new type of interactive advertisement.
Firstly
, the
traditional
advertisement
, which is
typically
appeared in mass media such as TV, newspapers, radio or posters in public transportation, is losing its power. These types of
advertisement
catch public attention
surely
and
however
it is questionable that these
advertisements
really
help
people
to
purchase
the products or
use
the service
because
people
can access
these information
through
internet quite
easily
whenever they need to.
Compared to the
traditional
advertisement
, interactive marketing
through
internet is
highly
effective.
For example
, these days more and more consumers collect the information
through
internet search and social networking services like Facebook, twitter and
instagram
. These tools
allow
the
company
to focus on
only
the ones who could be the potential customers, meaning they are searching the related key word recently and likely to
buy
a certain product in the near future and
so
on. In this way, In this way, the
company
can manage the advertising activities in much smaller effort and it derives cost saving.
In conclusion
, advertising is
still
essential in the modern era.
However
, it can be more efficient than
before
due to development in new type of communication
through
internet. It would
make
the
traditional
advertising less attractive.