Advertisements are becoming more and more common in everyday life. Advertising is gaining more popularity in the marketing of products or services. The one I liked most about was Orion's chocopie. It was a commercial in late 2010 with the message extremely meaning "Love as Chocopie".
With the directive of "love as Chocopie. " The AD touched viewers with the image of the brothers giving in to a cute, well-loved Orion cake. The commercial's "Gigantic Smile like Chocopie" was also a favorite among children, which suggests to Orion's advertising campaign was a success. The integration of the lines attached to the product was, "The round smile like Chocopie - Sweet anniversary like the pie - always happy May - We'll sing Chocopie together - always happy May - WE'll sing Chocopie together - Orion is Chocopie - Orion is Chocopie - Orion" and not only has there been a surge in consumer consumption, on the contracy Orion's bakery brand has confirmed this in the Vietnamese market. Those are the objective reasons why a product advertising is effective. In my own view, here are some good reasons why advertising is a success.
The first thing that Orion succeeded was to pinpoint Chocopie's main audience, thus giving the most relevant advertising messages. The second thing that caused the commercial's success was that Orion was able to touch the hearts of television viewers. From the song to the story is told around the word "love" to up play the message Orion wants to convey, which is "love liking Chocopie".
A number of people, even children, are attracted to TV advertising. Therefore, a successful advertising must be an advertisement that comes to the heart of the viewer, the customer. One of the leading principles of media as well as business is tapping into the psychology of our customers. Knowing this and working with it successfully, Orion promoted the Chocopie with a message of emotion: "Love liking Chocopie".
Advertisements are becoming more and more common in everyday life. Advertising is gaining more popularity in the marketing of products or services. The one I liked most about was Orion's
chocopie
. It was a commercial in late 2010 with the
message
extremely
meaning
"
Love
as
Chocopie
"
.
With the directive of
"
love
as
Chocopie
.
"
The AD touched viewers with the image of the brothers giving in to a cute, well-
loved
Orion cake. The commercial's
"
Gigantic Smile like
Chocopie
"
was
also
a favorite among children, which suggests to Orion's advertising campaign was a success. The integration of the lines attached to the product was,
"
The round smile like
Chocopie
-
Sweet anniversary like the pie
-
always happy
May - We
'll sing
Chocopie
together
-
always happy
May - WE
'll sing
Chocopie
together
-
Orion is
Chocopie
-
Orion is
Chocopie
-
Orion
"
and not
only
has there been a surge in consumer consumption, on the
contracy
Orion's bakery brand has confirmed this in the Vietnamese market. Those are the objective reasons why a product advertising is effective. In my
own
view, here are
some
good
reasons why advertising is a success.
The
first
thing that Orion succeeded was to pinpoint
Chocopie
's main audience,
thus
giving the most relevant advertising
messages
. The second thing that caused the commercial's success was that Orion was able to touch the hearts of television viewers. From the song to the story is
told
around the word
"
love
"
to up play the
message
Orion wants to convey, which is
"
love
liking
Chocopie
"
.
A number of
people
, even children,
are attracted
to TV advertising.
Therefore
, a successful advertising
must
be an advertisement that
comes
to the heart of the viewer, the customer. One of the leading principles of media
as well
as business is tapping into the psychology of our customers. Knowing this and working with it
successfully
, Orion promoted the
Chocopie
with a
message
of emotion:
"
Love
liking
Chocopie
"
.