Global demand for luxury goods is rapidly growing regardless of their prohitive price. Some people say that individuals have intentions to buy flashy products to commnunicate about themselves such as status, wealth and so on. From my point of view, I completely agree with this opinion.
The motivations driving consumers to approach luxury brands is expressionism. Undeniably, costly goods can act as a physical representation of success, therefore, consumer choose them as a mean to show off their flashy life. Furthermore, luxury brands intentionally keep their products in limited quantities to increase their value and maintain a level of exclusivity, hence people can both portray a specific social class and communicate a desired self image. Moreover, others tend to possess luxury brands because they can be an effective way to upgrade their appearances relating to their work, especially the models.
Nevertheless, luxury products consumer bahavior results from other reasons. Firstly, a mood booster contributes to the consumption of luxury items. Individuals spend hundreds of dollars shopping to celebrate their big promotions or other life milestones. For example, Americans tend to to self fulfilment rather than to please others. Secondly, some people are primarily obsessed with function, placing emphasis on quality standards over prestige. High-quality materials are used to ensure the longevity and durability.
In conclusion, there is an increasing requirement of belonging famous items to prove oneself. However, this trend has an adverse influence on people being in poor finnacial conditions because the only thing they receive is not their social acknowledgement but is a huge debt.
Global demand for
luxury
goods
is
rapidly
growing regardless of their
prohitive
price.
Some
people
say that individuals have intentions to
buy
flashy products to
commnunicate
about themselves such as status, wealth and
so
on. From my point of view, I completely
agree
with this opinion.
The motivations driving consumers to approach
luxury
brands is expressionism.
Undeniably
, costly
goods
can act as a physical representation of success,
therefore
, consumer choose them as a mean to
show
off their flashy life.
Furthermore
,
luxury
brands
intentionally
keep
their products in limited quantities to increase their value and maintain a level of exclusivity,
hence
people
can both portray a specific social
class
and communicate a desired
self image
.
Moreover
, others tend to possess
luxury
brands
because
they can be an effective way to upgrade their appearances relating to their work,
especially
the models.
Nevertheless
,
luxury
products
consumer
bahavior
results from
other
reasons.
Firstly
, a mood booster contributes to the consumption of
luxury
items. Individuals spend hundreds of dollars shopping to celebrate their
big
promotions or
other
life milestones.
For example
, Americans tend
to to
self fulfilment
rather
than to
please
others.
Secondly
,
some
people
are
primarily
obsessed with function, placing emphasis on quality standards over prestige. High-quality materials are
used
to ensure the longevity and durability.
In conclusion
, there is an increasing requirement of belonging
famous
items to prove oneself.
However
, this trend has an adverse influence on
people
being in poor
finnacial
conditions
because
the
only
thing they receive is not their social
acknowledgement
but
is a huge debt.