Advertisements are ubiquitous nowadays and especially advertising targeting children, who are considered
vulnerable target by companies. Many people are worried about this phenomenon. However, we cannot
ban advertisements because they serve a lot of useful purposes as well.
Admittedly, in sensitive areas such as the toy industry, some censorship should be there to limit children's
access to excess advertisement. This is because children under a certain age lack abilities to make wise
judgment as to what they really want. They are attracted by colourful pictures on advertisement and
swayed by misleading information. So, they pester their parents to buy those things and this can upset the
budget of many families. Even the advertisements of fast foods are bad for children. Children cannot
understand that the slim-trim models advertising Mac Donalds burgers hardly ever eat such foods
themselves. They are attracted to fast foods and these are very detrimental for their health. Finally,
children try to copy the stunts, which can be disastrous for them.
On the other hand, advertising provides us with information on new products. lf it were not for electronic
and print advertising, many products would not be bought. ln this way, advertising provides an important
service to manufacturers and some consumers. Additionally, it fuels the advertising industry, creating jobs
for thousands of people. ln this respect it has become the backbone of many economies of the world.
Furthermore, advertisements touch social issues. For example, when Amitabh Bachhan tells people to
bring their children for pulse polio immunization, people listen. Then there are ads against female foeticide
which are very informative. Advertisements also teach a lot about the country from where the ads come.
This is because through satellite TV we can see ads from all over the world. When we see a Japanese advert
of a lady in a kimono, we come to know about the traditional clothes ofJapan.
To conclude, it is imperative that regulations be imposed on advertisers who target children or who make
false claims. However, advertisement is indispensable in this highly competitive market and produces much
more positive effects than negative ones to the society as a whole. So, we should not ban advertisements.
Advertisements
are ubiquitous nowadays and
especially
advertising targeting
children
, who
are considered
vulnerable target by
companies
.
Many
people
are worried
about this phenomenon.
However
, we cannot
ban
advertisements
because
they serve
a lot of
useful purposes
as well
.
Admittedly
, in sensitive areas such as the toy industry,
some
censorship should be there to limit children's
access to excess
advertisement
. This is
because
children
under a certain age lack abilities to
make
wise
judgment as to what they
really
want. They
are attracted
by
colourful
pictures on
advertisement
and
swayed by misleading information.
So
, they pester their parents to
buy
those things and this can upset the
budget of
many
families. Even the
advertisements
of
fast
foods are
bad
for
children
.
Children
cannot
understand that the slim-trim models advertising Mac
Donalds
burgers hardly ever eat such foods
themselves. They
are attracted
to
fast
foods and these are
very
detrimental for their health.
Finally
,
children try to copy the stunts, which can be disastrous for them.
On the other hand
, advertising provides us with information on new products.
lf
it were not for electronic
and print advertising,
many
products would not be
bought
.
ln
this way, advertising provides an
important
service to manufacturers and
some
consumers.
Additionally
, it fuels the advertising industry, creating jobs
for thousands of
people
.
ln
this respect it has become the backbone of
many
economies of the world.
Furthermore
,
advertisements
touch social issues.
For example
, when
Amitabh
Bachhan
tells
people
to
bring their
children
for pulse polio immunization,
people
listen. Then there are ads against female
foeticide
which are
very
informative.
Advertisements
also
teach a lot about the country from where the ads
come
.
This is
because
through satellite TV we can
see
ads from all over the world. When we
see
a Japanese advert
of a lady in a kimono, we
come
to know about the traditional clothes
ofJapan
.
To conclude
, it is imperative that regulations
be imposed
on advertisers who target
children
or who
make
false claims.
However
,
advertisement
is indispensable in this
highly
competitive market and produces much
more
positive
effects than
negative
ones to the society as a whole.
So
, we should not ban
advertisements
.