In the present age, a number of well-known players are doing different types of product advertisements. In this essay, we will throw some light on the advantages and disadvantages of this trend.
Let’s begin by looking into the merits of endorsements by sports persons. Firstly, players can promote certain products in a better way because they themselves use some of these items in their line of work. Sachin Tendulkar, for example, does the advertisement of an energy drink, which he consumes while playing the game. Because of this reason, his endorsement of the product sounds genuine. Secondly, players can make money by doing various types of advertisements. In general, advertisement companies give approximately 200 thousand rupees to the players who work for them. This is a great opportunity for them to convert their popularity and brand value into money.
On the other hand, there are some downsides to these celebrity endorsements. Primarily, this could take away the players’ focus of the game. To elucidate, last year, Virat Kohli, a renowned Indian cricketer, was not able to perform as expected in the Asian Cup. Some people assert that this happened because he was featured in myriads of advertisements at that time, which took his concentration away from the match. Furthermore, athletes could become money-minded if they do a lot of advertisement campaigns. The result of this could be devastating for the players and ruin their game play. What’s more, sometimes players endorse poor quality products just because they are offered truckloads of money. In my opinion, this is a misuse of the trust their admirers have placed in them.
In conclusion, there is no doubt that popular players are advertising several products and this phenomenon has some obvious drawbacks and benefits which are given in the above paragraphs. All in all, it is up to the players to decide whether or not they should do these types of advertisements.
In the present age, a number of well-known
players
are doing
different
types of
product
advertisements
. In this essay, we will throw
some
light on the advantages and disadvantages of this trend.
Let
’s
begin
by looking into the merits of endorsements by sports persons.
Firstly
,
players
can promote certain
products
in a better way
because
they themselves
use
some
of these items in their line of work.
Sachin
Tendulkar
,
for example
, does the
advertisement of
an energy drink, which he consumes while playing the game.
Because of this
reason, his endorsement of the
product
sounds genuine.
Secondly
,
players
can
make
money by doing various types of
advertisements
.
In general
,
advertisement
companies
give approximately 200 thousand rupees to the
players
who work for them. This is a great opportunity for them to convert their popularity and brand value into money.
On the other hand
, there are
some
downsides to these celebrity endorsements.
Primarily
, this could take away the
players’
focus of the game. To elucidate, last year,
Virat
Kohli
, a renowned Indian cricketer, was not able to perform as
expected
in the Asian Cup.
Some
people
assert that this happened
because
he
was featured
in myriads of
advertisements
at that time, which took his concentration away from the match.
Furthermore
, athletes could become money-minded if they do
a lot of
advertisement
campaigns. The result of this could be devastating for the
players
and ruin their game play. What’s more,
sometimes
players
endorse poor quality
products
just
because
they
are offered
truckloads of money. In my opinion, this is a misuse of the trust their admirers have placed in them.
In conclusion
, there is no doubt that popular
players
are advertising several
products
and this phenomenon has
some
obvious drawbacks and benefits which are
given
in the above paragraphs. All in all, it is up to the
players
to decide
whether or not
they should do these types of
advertisements
.