These charts give information about the amount of money spent on different forms of
advertising in 2005 and estimated change in expenditure in 2006. Such means of advertising as TV,
direct mail, newspaper, radio, magazines and Internet were analyzed. The largest proportion of total
spending was seen in advertising on TV. The next largest amount of total spending is related to direct
mail and newspapers. The second chart shows that the lowest projected rise is connected to magazines.
By far the highest expected growth of spending money is connected to the Internet, more than twice in
comparison with other categories. Moreover, relatively slower growth in newspaper advertising was
predicted in comparison with magazines. Expenses connected to the radio were forecasted to decrease
in 2006.
These charts give information about the amount of money spent on
different
forms of
advertising in 2005 and estimated
change
in expenditure in 2006. Such means of advertising as TV,
direct mail, newspaper, radio, magazines and Internet
were analyzed
. The largest proportion of total
spending was
seen
in advertising on TV. The
next
largest amount of total spending
is related
to direct
mail and newspapers. The second chart
shows
that the lowest projected rise
is connected
to magazines.
By far the highest
expected
growth of spending money
is connected
to the Internet, more than twice in
comparison with other categories.
Moreover
,
relatively
slower growth in newspaper advertising
was
predicted
in comparison
with magazines. Expenses connected to the radio
were forecasted
to decrease
in 2006.