The table shows that men and women choose Tesco for similar reasons, mainly the distance from home, the good reputation of the supermarket and the parking facilities.
Overall, it is striking that both the ranking of the factors and the number of respondents is very similar for both men and women.
While the main reason for men is that Tesco is near their home with 27 respondents, the top reason for women is the good reputation with 22 respondents. The location was a close second, however, and parking was mentioned by the same number of 22. Many men similarly rated reputation and parking as major factors with 17 and 21 respectively.
Competitive prices were also a significant factor for men and women, while both the friendly staff and the 24-hour opening hours were of low significance. In fact, no women mentioned the latter as being significant, while only 4 men chose it as the main reason.
The table
shows
that
men
and
women
choose
Tesco
for similar
reasons
,
mainly
the distance from home, the
good
reputation of the supermarket and the parking facilities.
Overall
, it is striking that both the ranking of the factors and the number of respondents is
very
similar for both
men
and women.
While the main
reason
for
men
is that
Tesco
is near their home with 27 respondents, the top
reason
for
women
is the
good
reputation with 22 respondents. The location was a close second,
however
, and parking
was mentioned
by the same number of 22.
Many
men
similarly
rated reputation and parking as major factors with 17 and 21
respectively
.
Competitive prices were
also
a significant factor for
men
and
women
, while both the friendly staff and the 24-hour opening hours were of low significance. In fact, no
women
mentioned the latter as being significant, while
only
4
men
chose it as the main
reason
.