The table below shows expenditures of four car companies on advertising in the UK in 2002. Write at least 150 words.
The table below shows expenditures of four car companies on advertising in the UK in 2002. NGKN
The table shows the amount of money that four car manufacturing companies spent on different forms of advertising in the UK, in 2002.
It is clear that Renault spent the largest amount of money on advertising during 2002. In addition, TV advertisements were by far the most popular advertising format, while the opposite was true for cinema advertising.
In 2002, Cetirizine allocated $70 million for TV advertisements, while the figure for Vauxhall was slightly lower, at $65 million. Meanwhile, $59 million was spent on TV commercials by Renault, and only $45 million by Rover. In terms of press advertising, the amount of money spent by Renault was again largest, at $45 million, slightly higher than that of Rover, at $38 million. In contrast, Vauxhall and Cetirizine only spent $8 million and $12 million on press advertising, respectively.
Of the other forms, advertising in cinemas and outdoors incurred the lowest costs, with less than $10 million spent by each company. It is also notable that expenditure on radio advertising by all car manufacturers was similar, at $15 million each.
The table
shows
the amount of money that four car manufacturing
companies
spent
on
different
forms of advertising in the UK, in 2002.
It is
clear
that Renault
spent
the largest amount of money on advertising during 2002.
In addition
, TV advertisements were by far the most popular advertising format, while the opposite was true for cinema advertising.
In 2002,
Cetirizine
allocated $70
million
for TV advertisements, while the figure for
Vauxhall
was
slightly
lower, at $65
million
. Meanwhile, $59
million
was
spent
on TV commercials by Renault, and
only
$45
million
by Rover. In terms of press advertising, the amount of money
spent
by Renault was again largest, at $45
million
,
slightly
higher than that of Rover, at $38
million
.
In contrast
,
Vauxhall
and
Cetirizine
only
spent
$8
million
and $12
million
on press advertising,
respectively
.
Of the other forms, advertising in cinemas and outdoors incurred the lowest costs, with less than $10
million
spent
by each
company
. It is
also
notable that expenditure on radio advertising by all car manufacturers was similar, at $15
million
each.