The growth of digital media has provided new ways of conducting business. Briefly identify the key digital platforms in which you believe the company is engaging with customers and make two recommendations to improve the digital strategy

With the advent of the Internet and digital media, as well as their rapid growth after more than 20 years, business began to change, the ways of doing business, the ways of interacting with customers began to change. Digital media has also opened up new opportunities for advertising and marketing, which allow you to find a new audience faster and less costly and more effectively influence it. Today, you can manage a company that does not have an office and all actions such as selling, advertising, communicating with customers occur only online, all this has become possible for digital media. Digital media has contributed to the emergence of new professions, for example, SMM marketer (the person who is engaged in the development of accounts in social networks and is responsible for attracting an audience, creating a positive brand image)and a targetologist (the one who is engaged in setting up and maintaining advertising in social networks). At the moment, many platforms offer their services for business regardless of the location, size, and budget of your company.