The bar graph outlines the comparative analysis of the American company's top five priorities in 2016 according to the size of the company. The striking feature to note is that irrespective of the size of the companies, primary importance was given to raising the number of contacts and converting them to customers.
Looking deep at the details, every company's two top priorities were to keep on increasing leads and to turn those leads into customers. Small businesses, with 0-25 employees, gave equal emphasis to these two aspects. But a company with 26-200 employees gave the lead generation and customer conversion the highest priority.
Since small and medium companies spent more on lead generation, they focused less on cost minimisation to gain customers. Contrary to this, 30% priority was set by large organisations (more than 201 employees) to reduce this cost and they set the target to earn profit from existing customers. Medium-sized industry indicated 47% to both increasing revenues derived from existing customers and providing ROI of marketing activities, whereas, 55% and 58% precedence from a large company and 43% and 33% from the small company was assigned respectively to the same objectives.
The bar graph outlines the comparative analysis of the American
company
's top five priorities in 2016 according to the size of the
company
. The striking feature to note is that irrespective of the size of the
companies
, primary importance was
given
to raising the number of contacts and converting them to customers.
Looking deep at the
details
, every
company
's two top priorities were to
keep
on increasing leads and to turn those leads into
customers
.
Small
businesses, with 0-25 employees, gave equal emphasis to these two aspects.
But
a
company
with 26-200 employees gave the
lead
generation and
customer
conversion the highest priority.
Since
small
and medium
companies
spent more on
lead
generation, they focused less on cost
minimisation
to gain
customers
. Contrary to this, 30% priority
was set
by large
organisations
(more than 201 employees) to
reduce
this
cost and
they set the target to earn profit from existing
customers
. Medium-sized industry indicated 47% to both increasing revenues derived from existing
customers
and providing ROI of marketing activities, whereas, 55% and 58% precedence from a large
company
and 43% and 33% from the
small
company
was assigned
respectively
to the same objectives.
0Linking words, meeting the goal of 7 or more
13Repeated words, meeting the goal of 3 or fewer
3Mistakes