The graph provides an overview of the proportion of radio listeners and TV viewers aged over 4 in a typical day from October to December in the UK in 1992.
Overall, it is apparent that radio was most popular in the morning as people were getting ready to start the day, while TV viewership was highest in the evening.
In the early morning hours prior to 6am, TV and radio both had audiences of less than 5 percent of the population, with TV slightly ahead of radio. However, from 6am to 9am, radio listeners spiked, peaking at one quarter of the UK population. At the same time, TV viewers rose much less significantly, standing at around 7 percent at 8am. TV and radio viewer percentages then declined, with TV returning to its early-morning low, while radio listeners continued to drop so that by 3pm they were at half the level of their morning peak.
In fact, despite an increase of a few percent around 5pm, radio listeners continued to diminish throughout the rest of the day. On the other hand, from its 11am low, the proportion of TV viewers began to climb dramatically, overtaking radio’s popularity by 1pm. After that, TV viewer figures continued to surge. By 6pm, 40 percent of the relevant UK population were watching TV and this figure continued to climb to a peak of approximately 45 percent at 9pm, before a rapid drop-off began as viewership returned to its late-night/early-morning lows.
The graph provides an overview of the proportion of
radio
listeners and TV
viewers
aged over 4 in a typical day from October to December in the UK in 1992.
Overall
, it is apparent that
radio
was most popular in the morning as
people
were getting ready to
start
the day, while TV viewership was highest in the evening.
In the early morning hours prior to 6am, TV and
radio
both had audiences of less than 5
percent
of the population, with TV
slightly
ahead of
radio
.
However
, from 6am to 9am,
radio
listeners spiked, peaking at one quarter of the UK population. At the same time, TV
viewers
rose much less
significantly
, standing at around 7
percent
at 8am. TV and
radio
viewer
percentages then declined, with TV returning to its early-morning low, while
radio
listeners
continued
to drop
so
that by 3pm they were at half the level of their morning peak.
In fact, despite an increase of a few
percent
around 5pm,
radio
listeners
continued
to diminish throughout the rest of the day.
On the other hand
, from its 11am low, the proportion of TV
viewers
began to climb
dramatically
, overtaking
radio’s
popularity by 1pm. After that, TV
viewer
figures
continued
to surge. By 6pm, 40
percent
of the relevant UK population were watching TV and this figure
continued
to climb to a peak of approximately 45
percent
at 9pm,
before
a rapid drop-off began as viewership returned to its late-night/early-morning lows.