There is a growing tendency among manufacturers to present their products in excess packaging and supermarkets exhibit them to attract customers, who are often lured by such products. In order to reduce the amount of packaging, all the parties involved in creating such a trend should make a joint effort in this direction.
Since many people today equate quality with superior packaging, companies would not often take the risk of reducing it for fear of losing their market share. However, branded companies that are already established in the market can experiment with simple covering, without the fear of losing the popularity of their products. But it has to be done with wide publicity through the media and the financial benefits should be passed on to customers, or else, it could sometime become counter productive. For example, multinational companies like ‘Colgate’ can successfully give up expensive packaging of their toothpastes with economical alternatives.
Similarly, customers also have a role to play, by showing greater interest towards items in simple packing. This would motivate increasing number of producers to pack their products using inexpensive materials. Super markets would also be encouraged to showcase such products with greater visibility.
On the other hand, the amount of packaging also indicates the need to ensure the durability, safety and freshness of products. For instance, most instant foods are packed in several layers using expensive materials like aluminium foil and superior plastic, with the purpose of longer shelf life. Hence, lighter packaging of products should be introduced only after taking these aspects into consideration.
In conclusion, manufacturers, supermarkets and customers have a collective role in reducing the amount of packaging of products.
There is a growing tendency among manufacturers to present their
products
in excess
packaging
and supermarkets exhibit them to attract
customers
, who are
often
lured by such
products
. In order to
reduce
the amount of
packaging
, all the parties involved in creating such a trend should
make
a joint effort in this direction.
Since
many
people
today
equate quality with superior
packaging
,
companies
would not
often
take the
risk
of reducing it for fear of losing their market share.
However
, branded
companies
that are already established in the market can experiment with simple covering, without the fear of losing the popularity of their
products
.
But
it
has to
be done
with wide publicity through the media and the financial benefits should
be passed
on to
customers
, or else, it could sometime become
counter productive
.
For example
, multinational
companies
like ‘Colgate’ can
successfully
give up expensive
packaging
of their toothpastes with economical alternatives.
Similarly
,
customers
also
have a role to play, by showing greater interest towards items in simple packing. This would motivate increasing number of producers to pack their
products
using inexpensive materials. Super markets would
also
be encouraged
to showcase such
products
with greater visibility.
On the other hand
, the amount of
packaging
also
indicates the need to ensure the durability, safety and freshness of
products
.
For instance
, most instant foods
are packed
in several layers using expensive materials like
aluminium
foil and superior plastic, with the purpose of longer shelf life.
Hence
, lighter
packaging
of
products
should
be introduced
only
after taking these aspects into consideration.
In conclusion
, manufacturers, supermarkets and
customers
have a collective role in reducing the amount of
packaging
of
products
.