Radio and television audiences in the UK

There are two different pieces of information in this graph. The first one is related to the hours in a day in which one media has the maximum number of users. The television’s trend, with a peak during the evening, is the opposite of radio’s one, which shows a peak early in the morning and a constant decrease during the day. In my opinion this trends are a direct consequence of people’s lifestyle, especially during weekdays. In the morning almost everyone is involved in activities that are not compatible with watching tv. On the contrary, a lot of everyday activities can be done while listening to the radio, like commuting, doing housework, shopping or walking the dog. In the evening is much more common for people spend time relaxing on the sofa while watching tv. A second piece of information present in the graph is that television can reach an audience share that is almost double the one reached by radio (50% compared to 27-28 %). Not surprisingly it confirms television as the most powerful media at the time.