critical brand identity and image
critical brand identity and image 2RW96
Zara's brand identity is associated with the Inditex company. It outlines how the company distinguishes itself from competitors and what the company delivers. The physical features of Zara include a high level of reactiveness, responsiveness, flexibility, and market orientation. When consumers hear the word "Zara, " the brand wants them to think of this. These aspects are the product of "two weeks of collections" and "in-store feedback collecting, " which allows for a speedy response to customer expectations. Inditex Group, Kaufmann, and Tungate are all part of the Inditex Group (2015). The brand image exudes confidence, beauty, and style. The characteristics that may be evident in its collections include the organization of the store, store displays, and the locations of stores. That is how customers should perceive the brand.
Zara's
brand
identity
is associated
with the
Inditex
company
. It outlines how the
company
distinguishes itself from competitors and what the
company
delivers. The physical features of Zara include a high level of
reactiveness
, responsiveness, flexibility, and market orientation. When consumers hear the word
"
Zara,
"
the
brand
wants them to
think
of this. These aspects are the product of
"
two weeks of collections
"
and
"
in-store feedback collecting,
"
which
allows
for a speedy response to customer expectations.
Inditex
Group,
Kaufmann
, and
Tungate
are all part of the
Inditex
Group (2015). The
brand
image exudes confidence, beauty, and style. The characteristics that may be evident in its collections include the organization of the store, store displays, and the locations of stores.
That is
how customers should perceive the
brand
.