Dear Mr. Wright,
After the meeting that was held at our corporation about discussing various marketing strategies for entering the European market and considering the advantages and disadvantages of each one of it, we agreed that in order to expand our sales there, the best options for us are to develop a wider product range and stretch our brand.
By developing a wider product range we would like to focus our attention on selling products like document cases, briefcases, name - card holders, shoulder bags for men and women under the Hudson label. That way we can sell at lower, more competitive prices.
Our second strategy is to stretch the Hudson brand and by that, we mean to put it on other products. Knowing that European people pay high prices for luxurious goods if they like the design and it gives them status, our strategy is for the high-quality watches and jewellery, ones that fit with the Hudson image. To do that we plan to make an agreement with the Swiss manufacturers of these top of range products.
With all said, we would like to set up an online conference room with you and your associates on Monday, October 18 at 4p. m European time so we can discuss those strategies and hear your recommendations.
Looking forward to discuss our options with you.
Yours sincerely
Boryana Lazarova
CEO Hudson Corporation
Dear Mr. Wright,
After the meeting that
was held
at our corporation about discussing various marketing
strategies
for entering the European market and considering the advantages and disadvantages of each one of it, we
agreed
that in order to expand our sales there, the best options for us are to develop a wider
product
range and stretch our brand.
By developing a wider
product
range we would like to focus our attention on selling
products
like document cases, briefcases, name
-
card holders, shoulder bags for
men
and women under the Hudson label. That way we can sell at lower, more competitive prices.
Our second
strategy
is to stretch the Hudson brand and by that, we mean to put it on other
products
. Knowing that European
people
pay high prices for luxurious
goods
if they like the design and it gives them status, our
strategy
is for the high-quality
watches
and
jewellery
, ones that fit with the Hudson image. To do that we plan to
make
an agreement with the Swiss manufacturers of these top of range products.
With all said, we would like to set up an online conference room with you and your associates on Monday, October 18 at 4p.
m
European time
so
we can discuss those
strategies
and hear your recommendations.
Looking forward
to discuss
our options with you.
Yours
sincerely
Boryana
Lazarova
CEO Hudson Corporation