As the CEO of Hudson Corporation, write an e-mail to the head of European Marketing Associates, David Wright, summarising the actions you agreed to take at your meeting, with your reasons. Suggest a time for a meeting with David Wright and his associates.

Dear Mr David After analyzing several marketing strategies for approaching the European market, we suppose that using e-commerce and hiring a top designer are the two options that have the best chance of succeeding. Firstly, I think that we should utilize e-commerce to increase sales because of the Internet’s rapid growth in 4. 0 era, few people rely on television or newspapers to get product information. Therefore, we need to be more active in raising our exposure and letting everyone know more about our brand by conducting more advertising and marketing on the Internet. We will sell our existing product lines via the Internet at very competitive prices, along with gift programs to attract more customers to our brand. Secondly, our team recently set up a series of focus groups to find out how consumers feel about the company's brand in the US. As a result, up to 68% of customers think that our designs are old-fashioned. Thus, changing the design team to recruit top designers is essential when we expand the market to Europe. We employ a top designer to produce a new range of smaller suitcases and shoulder bags aimed at businesspeople travelling in Europe and at rich, younger, fashion-conscious buyers. We could start selling Hudson products at a reasonable price and sell them under a new label. I'm sure we have a lot to discuss, so can we meet through Zoom on Sep 3rd at 9am to exchange more about this issue? We look forward to seeing you at the meeting. Best wishes Anna CEO of Hudson Corporation