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a motivation letter for the DAAD scholarship

a motivation letter for the DAAD scholarship 9wG1W
Dear Selection Committee, Let me start with some information about my educational background and work experience. In 2018, I graduated with honours from Ilia State University (ISU) - one of the leading educational and research institutions in the Caucasus region - where I majored in Management and earned a Bachelor’s degree in Business Administration (BBA). At the time, apart from the State Educational Grant, I was a regular recipient of the Presidential Scholarships for successful students and managed to complete a sales and trading (S&T) internship at TeleTrade Georgia. Moreover, my efforts paid off, and within the framework of Erasmus+, I was able to secure an exchange semester at an Austrian university – the Faculty of International Business Relations. After completion of the BBA course, I pursued an internship within the hospitality industry in Germany and worked as a front office intern at the KlosterHotel Ludwig der Bayer. Being involved in an important project, such as the Bavarian State Exhibition 2018 - The Myth of Bavaria, I got a chance to get an insight into the operations of a German company and develop my professional skills in a multicultural environment. As for now, I am a final-year student of a Double-Degree Master Program - with the language of instruction being English. Upon successful completion, I will be awarded the diploma and qualifications from both universities - the Master of Business Administration (Ilia State University) and Master of Arts in International Business (University of Applied Sciences Burgenland). Besides, I am working on a draft version of my master’s thesis: “Green marketing and electronic commerce practices for small to medium enterprises in the Austrian and Georgian wine industries”. As for the short and medium-term goals, I would like to develop a firm foundation in the field of Marketing research and pursue an academic career in Germany - through a structured doctoral program. In particular, I discovered that I have a keen interest in the application of eye-tracking technology in consumer behaviour analysis. In 2020, during my stay in Eisenstadt, I was introduced to the eye-tracking - mobile Eye Tracking Glasses (ETG) and remote eye tracking systems (RED) by SensoMotoric Instruments (SMI) - for marketing, user experience and consumer research. I realized that I could not pass on the chance of working with cutting edge technology under the supervision of Prof. (FH) Mag. (FH), MSc Claudia Kummer. Hence, as a group project, we were granted the highest mark for producing a final paper on the following topic: “Influence of a bottle and label design on the consumers' buying decision – Eye-tracking research on beer". All things considered, I am eager to try and take advantage of the opportunity provided by the German Academic Exchange Service (DAAD) in cooperation with the Federal Ministry for Economic Affairs and Energy (BMWi). I know there are plenty of deserving applicants, but - as a disadvantaged student, the financial aid from your scholarship is the only option available for me to continue down this path. I firmly believe this program could be a unique opportunity to study at a prestigious university and a solid step towards my future career as an academician or businessperson - who understands and appreciates the value of Georgia-German relations. Since, the higher education in Germany has an excellent reputation worldwide, as an innovation-driven and closely interlinked with labour market needs - enabling me to work with state-of-the-art technology and complete an internship that is integrated into the study program. Also, I consider myself to be an entrepreneurial-minded individual and as a plan B, it could be seen as an investment in a future management professional or decision-maker and partner for Germany. Last but not least, what I can contribute to the program - in addition to my great enthusiasm for the field - is a thorough knowledge in a variety of business concentrations, along with an international perspective from prior studies and work experience. After considerable research, I have found degree programs that are internationally oriented and foster a culture of innovation - enabling me to conduct applied research in this field of study. Firstly, the "International Marketing Management" (Berlin School of Economics and Law) program offers an international and applied approach to the subject. Thus, the right mix of theory and practice provided by this degree means that I will benefit from the expertise of top-quality academia and leading real-world companies. Namely, I have found the following courses interesting: Current Issues in Marketing, Consumer and Corporate Buying Behaviour, International Marketing and Sales Management. Secondly, the "International Marketing and Sales" (Münster University of Applied Sciences) program combines a well-founded theoretical education and a distinctive practice-oriented experience with case studies, practical projects and workshops. Especially, I am looking forward to the courses such as Marketing Specialisation and Key Competencies, International Sales, Marketing Conception and Data Mining. Thirdly, the "International Management, Marketing, Entrepreneurship" (Otto von Guericke University Magdeburg) program with the specialisation in the field of Marketing - focuses on the influence of the social and physical environment of consumers and their behaviour. Particularly, the most intriguing courses for me are the Recent Issues in Marketing Research, Scientific Project in E-Business, and Consumer Research. Overall, I expect the above-mentioned courses to provide me with a firm grasp of the various skills and aspects that are essential to marketing management - such as planning, integration and the consideration of multiple factors into making sound decisions. In conclusion, what truly sets me apart from other candidates is not just my academic achievements or extracurricular activities but the international work experience and personality traits. One of my ambitions is to build a bridge between the European and Georgian academic or business circles, and if given the opportunity, I believe that this scholarship will strongly enrich my future research, expand my social circle, and open up new horizons for my professional life. At a personal level, I am a highly driven individual who wishes to rise to the challenge - but at the same time, I try to be an industrious student with a pleasant personality. The special skills that I would like to emphasize are a strong sense of responsibility, purpose and a high degree of openness to changes or adaptability. However, first and foremost, I have good interpersonal skills as I have always managed to build positive relationships with my colleagues - by demonstrating readiness for help and support. All in all, I think that I can make a strong case for myself since my application is fully integrated into my career and academic plan. I am confident that the years of studying at highly recognized academic institutions gave me a solid knowledge of the fundamental business concepts, which I can build upon in the future. For instance, I believe that my educational background, work experience and my overall passion for this program makes me a suitable candidate. Furthermore, my prior education and work experience from German-speaking countries, where I acquired a basic level of the German language, will enable me to quickly adjust to a foreign country and bilingual university. Lastly, I am eager to improve my spoken and written German as much as possible since it will be vital for my future career and to the best of my knowledge, on the website of DAAD Georgia, it is stated that they even offer a German language course. I appreciate you considering my application, and it would be an honour to become a part of the DAAD alumni network. I understand that you attract the best candidates in the field, and I am confident that I would flourish in that environment. If you happen to have any questions regarding the application, please do not hesitate to contact me. Yours faithfully, Lasha Katsanashvili
Dear Selection Committee,

This phrase/word (depending on the context) can be potentially replaced with :
Let
me
This phrase/word (depending on the context) can be potentially replaced with :
start
with
This phrase/word is too simple and can be replaced with:
some
information about my
You use this word too often, consider replacing it with
educational
background and
You use this word too often, consider replacing it with
work
You use this word too often, consider replacing it with
experience
. In 2018, I graduated with
Possible spelling mistake. 'honours' is British English.
honours
from Ilia
You use this word too often, consider replacing it with
State
You use this word too often, consider replacing it with
University
(
Possible spelling mistake found.
ISU
)
Consider using an m-dash if you do not want to join two words.
-
one of the leading
You use this word too often, consider replacing it with
educational
and
You use this word too often, consider replacing it with
research
institutions in the Caucasus region
Consider using an m-dash if you do not want to join two words.
-
where I majored in
You use this word too often, consider replacing it with
Management
and earned a Bachelor’s
You use this word too often, consider replacing it with
degree
in
You use this word too often, consider replacing it with
Business
Administration (BBA). At the time, apart from the
You use this word too often, consider replacing it with
State
You use this word too often, consider replacing it with
Educational
Grant, I was a regular recipient of the Presidential Scholarships for successful
You use this word too often, consider replacing it with
students
and managed to complete a
You use this word too often, consider replacing it with
sales
and trading (
Possible spelling mistake found.
S&T
) internship at
Possible spelling mistake found.
TeleTrade
Georgia.
Moreover
, my efforts paid off, and within the framework of Erasmus+, I was able to secure an exchange semester at an Austrian
You use this word too often, consider replacing it with
university
Consider using an m-dash if you do not want to join two words.
–
the Faculty of
You use this word too often, consider replacing it with
International
You use this word too often, consider replacing it with
Business
Relations.

After completion of the BBA
You use this word too often, consider replacing it with
course
, I pursued an internship within the hospitality industry in Germany and worked as a front office intern at the
Possible spelling mistake found.
KlosterHotel
Ludwig
Possible spelling mistake found.
der
Bayer.
Being involved
in an
This phrase/word is too simple and can be replaced with:
important
You use this word too often, consider replacing it with
project
, such as the Bavarian
You use this word too often, consider replacing it with
State
Exhibition 2018
Consider using an m-dash if you do not want to join two words.
-
The Myth of Bavaria, I
This phrase/word (depending on the context) can be potentially replaced with :
got
a chance to
This phrase/word (depending on the context) can be potentially replaced with :
get
an insight into the operations of a German
This phrase/word (depending on the context) can be potentially replaced with :
company
and develop my professional
You use this word too often, consider replacing it with
skills
in a multicultural environment. As for
This phrase/word (depending on the context) can be potentially replaced with :
now
, I am a final-year
You use this word too often, consider replacing it with
student
of a Double-Degree
You use this word too often, consider replacing it with
Master
You use this word too often, consider replacing it with
Program
Consider using an m-dash if you do not want to join two words.
-
with the language of instruction being English. Upon successful completion, I will
be awarded
the diploma and qualifications from both
You use this word too often, consider replacing it with
universities
Consider using an m-dash if you do not want to join two words.
-
the
You use this word too often, consider replacing it with
Master
of
You use this word too often, consider replacing it with
Business
Administration (Ilia
You use this word too often, consider replacing it with
State
You use this word too often, consider replacing it with
University)
and
You use this word too often, consider replacing it with
Master
of Arts in
You use this word too often, consider replacing it with
International
You use this word too often, consider replacing it with
Business
You use this word too often, consider replacing it with
(University
of
You use this word too often, consider replacing it with
Applied
Sciences
Possible spelling mistake found.
Burgenland
).
Besides
, I am working on a draft version of my
You use this word too often, consider replacing it with
master’s
thesis: “Green
You use this word too often, consider replacing it with
marketing
and electronic commerce practices for
This phrase/word is too simple and can be replaced with:
small
to medium enterprises in the Austrian and Georgian wine industries”.

As for the short and medium-term goals, I would like to develop a firm foundation in the
You use this word too often, consider replacing it with
field
of
You use this word too often, consider replacing it with
Marketing
You use this word too often, consider replacing it with
research
and pursue an
You use this word too often, consider replacing it with
academic
You use this word too often, consider replacing it with
career
in Germany
Consider using an m-dash if you do not want to join two words.
-
through a structured doctoral
You use this word too often, consider replacing it with
program
.
In particular
, I discovered that I have a keen interest in the
You use this word too often, consider replacing it with
application
of eye-tracking technology in
You use this word too often, consider replacing it with
consumer
Possible spelling mistake. 'behaviour' is British English.
behaviour
analysis. In 2020, during my stay in
Possible spelling mistake found.
Eisenstadt
, I
was introduced
to the eye-tracking
Consider using an m-dash if you do not want to join two words.
-
mobile Eye Tracking Glasses (
Possible spelling mistake found.
ETG
) and remote eye tracking systems (RED) by
Possible spelling mistake found.
SensoMotoric
Instruments (SMI)
Consider using an m-dash if you do not want to join two words.
-
for
You use this word too often, consider replacing it with
marketing
, user
You use this word too often, consider replacing it with
experience
and
You use this word too often, consider replacing it with
consumer
You use this word too often, consider replacing it with
research
. I realized that I could not pass on the chance of working with cutting edge technology under the supervision of Prof. (
Possible spelling mistake found.
FH
) Mag. (
Possible spelling mistake found.
FH
),
Consider using a more common abbreviation of this university degree.
MSc
Claudia
Possible spelling mistake found.
Kummer
.
Hence
, as a group
You use this word too often, consider replacing it with
project
, we
were granted
the highest mark for producing a final paper on the following topic: “Influence of a bottle and label design on the consumers' buying decision
Consider using an m-dash if you do not want to join two words.
–
Eye-tracking
You use this word too often, consider replacing it with
research
on beer
Use a smart closing quote here: "”".
"
.

All things considered, I am eager to
"Try and" is common in colloquial speech, but "try to" is recommended for writing.
try and
take advantage of the opportunity provided by the German
You use this word too often, consider replacing it with
Academic
Exchange Service (
Possible spelling mistake found.
DAAD
) in cooperation with the Federal Ministry for Economic Affairs and Energy (
Possible spelling mistake found.
BMWi
). I know there are
This phrase/word is too simple and can be replaced with:
plenty
of deserving applicants,
This phrase/word is too simple and can be replaced with:
but
Consider using an m-dash if you do not want to join two words.
-
as a disadvantaged
You use this word too often, consider replacing it with
student
, the financial aid from your scholarship is the
This phrase/word (depending on the context) can be potentially replaced with :
only
option available for me to continue down this path. I
firmly
believe this
You use this word too often, consider replacing it with
program
could be a unique opportunity to
You use this word too often, consider replacing it with
study
at a prestigious
You use this word too often, consider replacing it with
university
and a solid step towards my
You use this word too often, consider replacing it with
future
You use this word too often, consider replacing it with
career
as an academician or businessperson
Consider using an m-dash if you do not want to join two words.
-
who understands and appreciates the value of Georgia-German relations. Since, the higher education in Germany has an excellent reputation worldwide, as an innovation-driven and
closely
interlinked with
Possible spelling mistake. 'labour' is British English.
labour
market needs
Consider using an m-dash if you do not want to join two words.
-
enabling me to
You use this word too often, consider replacing it with
work
with state-of-the-art technology and complete an internship that
is integrated
into the
You use this word too often, consider replacing it with
study
You use this word too often, consider replacing it with
program
.
Also
, I consider myself to be an entrepreneurial-minded individual and as a plan B, it could be
This phrase/word (depending on the context) can be potentially replaced with :
seen
as an investment in a
You use this word too often, consider replacing it with
future
You use this word too often, consider replacing it with
management
professional or decision-maker and partner for Germany. Last
This phrase/word is too simple and can be replaced with:
but
not least, what I can contribute to the
You use this word too often, consider replacing it with
program
Consider using an m-dash if you do not want to join two words.
-
in addition
to my great enthusiasm for the
You use this word too often, consider replacing it with
field
Consider using an m-dash if you do not want to join two words.
-
is
Uncountable nouns are usually not used with an indefinite article. Use simply "thorough knowledge".
a thorough knowledge
in a variety of
You use this word too often, consider replacing it with
business
concentrations, along with an
You use this word too often, consider replacing it with
international
perspective from prior
You use this word too often, consider replacing it with
studies
and
You use this word too often, consider replacing it with
work
experience.

After considerable
You use this word too often, consider replacing it with
research
, I have found
You use this word too often, consider replacing it with
degree
You use this word too often, consider replacing it with
programs
that are
internationally
oriented and foster a culture of innovation
Consider using an m-dash if you do not want to join two words.
-
enabling me to conduct
You use this word too often, consider replacing it with
applied
You use this word too often, consider replacing it with
research
in this
You use this word too often, consider replacing it with
field
of
You use this word too often, consider replacing it with
study
.
Firstly
, the
Use a smart opening quote here: "“".
"
International
You use this word too often, consider replacing it with
Marketing
Management
Use a smart closing quote here: "”".
"
(Berlin School of Economics and Law)
You use this word too often, consider replacing it with
program
offers an
You use this word too often, consider replacing it with
international
and
You use this word too often, consider replacing it with
applied
approach to the subject.
Thus
, the right mix of theory and practice provided by this
You use this word too often, consider replacing it with
degree
means that I will benefit from the expertise of top-quality academia and leading real-world
This phrase/word (depending on the context) can be potentially replaced with :
companies
.
Namely
, I have found the following
You use this word too often, consider replacing it with
courses
interesting:
This phrase/word (depending on the context) can be potentially replaced with :
Current
Issues in
You use this word too often, consider replacing it with
Marketing
,
You use this word too often, consider replacing it with
Consumer
and Corporate Buying
Possible spelling mistake. 'Behaviour' is British English.
Behaviour
,
You use this word too often, consider replacing it with
International
You use this word too often, consider replacing it with
Marketing
and
You use this word too often, consider replacing it with
Sales
You use this word too often, consider replacing it with
Management
.
Secondly
, the
Use a smart opening quote here: "“".
"
International
You use this word too often, consider replacing it with
Marketing
and Sales
Use a smart closing quote here: "”".
"
(Münster
You use this word too often, consider replacing it with
University
of
You use this word too often, consider replacing it with
Applied
Sciences)
You use this word too often, consider replacing it with
program
combines a well-founded theoretical education and a distinctive practice-oriented
You use this word too often, consider replacing it with
experience
with case
You use this word too often, consider replacing it with
studies
, practical
You use this word too often, consider replacing it with
projects
and workshops.
Especially
, I am looking forward to the
You use this word too often, consider replacing it with
courses
such as
You use this word too often, consider replacing it with
Marketing
Possible spelling mistake. 'Specialisation' is British English.
Specialisation
and Key Competencies,
You use this word too often, consider replacing it with
International
You use this word too often, consider replacing it with
Sales
,
You use this word too often, consider replacing it with
Marketing
Conception and Data Mining.
Thirdly
, the
Use a smart opening quote here: "“".
"
International
You use this word too often, consider replacing it with
Management
,
You use this word too often, consider replacing it with
Marketing
, Entrepreneurship
Use a smart closing quote here: "”".
"
(Otto
Possible spelling mistake found.
von
Possible spelling mistake found.
Guericke
You use this word too often, consider replacing it with
University
Possible spelling mistake found.
Magdeburg
)
You use this word too often, consider replacing it with
program
with the
Possible spelling mistake. 'specialisation' is British English.
specialisation
in the
You use this word too often, consider replacing it with
field
of
You use this word too often, consider replacing it with
Marketing
Consider using an m-dash if you do not want to join two words.
-
focuses on the influence of the social and physical environment of
You use this word too often, consider replacing it with
consumers
and their
Possible spelling mistake. 'behaviour' is British English.
behaviour
.
Particularly
, the most intriguing
You use this word too often, consider replacing it with
courses
for me are the Recent Issues in
You use this word too often, consider replacing it with
Marketing
You use this word too often, consider replacing it with
Research
, Scientific
You use this word too often, consider replacing it with
Project
in E-Business, and
You use this word too often, consider replacing it with
Consumer
You use this word too often, consider replacing it with
Research
.
Overall
, I
This phrase/word (depending on the context) can be potentially replaced with :
expect
the above-mentioned
You use this word too often, consider replacing it with
courses
to provide me with a firm grasp of the various
You use this word too often, consider replacing it with
skills
and aspects that are essential to
You use this word too often, consider replacing it with
marketing
You use this word too often, consider replacing it with
management
Consider using an m-dash if you do not want to join two words.
-
such as planning, integration and the consideration of multiple factors into making sound decisions.

In conclusion
, what
truly
sets me apart from other candidates is not
This phrase/word is too simple and can be replaced with:
just
my
You use this word too often, consider replacing it with
academic
achievements or extracurricular activities
This phrase/word is too simple and can be replaced with:
but
the
You use this word too often, consider replacing it with
international
You use this word too often, consider replacing it with
work
You use this word too often, consider replacing it with
experience
and personality traits. One of my ambitions is to build a bridge between the European and Georgian
You use this word too often, consider replacing it with
academic
or
You use this word too often, consider replacing it with
business
circles, and if
This phrase/word (depending on the context) can be potentially replaced with :
given
the opportunity, I believe that this scholarship will
strongly
enrich my
You use this word too often, consider replacing it with
future
You use this word too often, consider replacing it with
research
, expand my social circle, and open up new horizons for my professional life. At a personal level, I am a
highly
driven individual who wishes to rise to the challenge
Consider using an m-dash if you do not want to join two words.
-
This phrase/word is too simple and can be replaced with:
but
at the same time, I try to be an industrious
You use this word too often, consider replacing it with
student
with a pleasant personality. The special
You use this word too often, consider replacing it with
skills
that I would like to emphasize are a strong sense of responsibility, purpose and a high
You use this word too often, consider replacing it with
degree
of openness to
This phrase/word (depending on the context) can be potentially replaced with :
changes
or adaptability.
However
,
first
and foremost, I have
This phrase/word (depending on the context) can be potentially replaced with :
good
interpersonal
You use this word too often, consider replacing it with
skills
as I have always managed to build
This phrase/word is too simple and can be replaced with:
positive
relationships with my colleagues
Consider using an m-dash if you do not want to join two words.
-
by demonstrating readiness for
This phrase/word (depending on the context) can be potentially replaced with :
help
and support.

All in all, I
This phrase/word (depending on the context) can be potentially replaced with :
think
that I can
This phrase/word (depending on the context) can be potentially replaced with :
make
a strong case for myself since my
You use this word too often, consider replacing it with
application
is
fully
integrated into my
You use this word too often, consider replacing it with
career
and
You use this word too often, consider replacing it with
academic
plan. I am confident that the years of studying at
highly
recognized
You use this word too often, consider replacing it with
academic
institutions gave me a solid knowledge of the fundamental
You use this word too often, consider replacing it with
business
concepts, which I can build upon in the
You use this word too often, consider replacing it with
future
.
For instance
, I believe that my
You use this word too often, consider replacing it with
educational
background,
You use this word too often, consider replacing it with
work
You use this word too often, consider replacing it with
experience
and my
overall
passion for this
You use this word too often, consider replacing it with
program
This phrase/word (depending on the context) can be potentially replaced with :
makes
me a suitable candidate.
Furthermore
, my prior education and
You use this word too often, consider replacing it with
work
You use this word too often, consider replacing it with
experience
from German-speaking countries, where I acquired a basic level of the German language, will enable me to
quickly
adjust to a foreign country and bilingual
You use this word too often, consider replacing it with
university
.
Lastly
, I am eager to
This phrase/word (depending on the context) can be potentially replaced with :
improve
my spoken and written German as much as possible since it will be vital for my
You use this word too often, consider replacing it with
future
You use this word too often, consider replacing it with
career
and to the best of my knowledge, on the website of
Possible spelling mistake found.
DAAD
Georgia, it
is stated
that they even offer a German language course.

I appreciate you considering my
You use this word too often, consider replacing it with
application
, and it would be an
Possible spelling mistake. 'honour' is British English.
honour
to become a part of the
Possible spelling mistake found.
DAAD
alumni network. I understand that you attract the best candidates in the
You use this word too often, consider replacing it with
field
, and I am confident that I would flourish in that environment. If you happen to have any questions regarding the
You use this word too often, consider replacing it with
application
,
This phrase/word (depending on the context) can be potentially replaced with :
please
do not hesitate to contact me.

Yours
faithfully
,

Possible spelling mistake found.
Lasha
Possible spelling mistake found.
Katsanashvili
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IELTS letter a motivation letter for the DAAD scholarship

Letter
  American English
11 paragraphs
1285 words
5.5
Overall Band Score
Coherence and Cohesion: 6.0
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • ?
    Include an introduction and conclusion
  • ?
    Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • ?
    Vary your linking phrases using synonyms
Lexical Resource: 5.0
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 5.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 5.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • ?
    Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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