Perceiving that the youth’s inclination is towards the environment, Buck’s determined to launch a series of eco-friendly campaigns. These activities revolve around how to live green, which meets customer’s demand for an outstanding product as well as the responsibility to the environment.
The message Buck’s wants to spread through the campaign is to stimulate people to be more responsible to the environment, especially young people. They are expected to get inspired by the brand’s message and thus will be likely to become more active in the dynamic pace, to have a clearer sense of protecting the environment and to consume nature-based products.
Nature is one of the most urgent issues all around the world. Nevertheless, people often consider protecting nature with hesitation. It is essential to speed up our action by “running”, not just “going”. The slogan suggests that young people are not supposed to start protecting nature with great reluctance but they should take action as soon as they can.
Perceiving that the youth’s inclination is towards the environment, Buck’s determined to launch a series of eco-friendly campaigns. These activities revolve around how to
live
green, which meets customer’s demand for an outstanding product
as well
as the responsibility to the environment.
The message Buck’s wants to spread through the campaign is to stimulate
people
to be more responsible to the environment,
especially
young
people
. They are
expected
to
get
inspired by the brand’s message and
thus
will be likely to become more active in the dynamic pace, to have a clearer sense of protecting the environment and to consume nature-based products.
Nature is one of the most urgent issues all around the world.
Nevertheless
,
people
often
consider protecting nature with hesitation. It is essential to
speed up
our action by “running”, not
just
“going”. The slogan suggests that young
people
are not supposed to
start
protecting nature with great reluctance
but
they should take action as
soon
as they can.