Nowadays, fast fashion is very famous to the young.
We can easily find the stores of these brands everywhere on the stress or even in our closets.
So why is it so popular? Here are some reasons.
First of all, it is inexpensive.
The low price makes it easy to access to customers.
While items from sustainable fashion brands are costly, the same designs from fast fashion brands are affordable.
We do not need a lot of money to have a design which we are interested in.
For example, a jacket from Acne on the left costs $2, 700, while the same one from Zara on the right costs only $149.
As a customer, it is easy to choose a second one because of the price.
Second, there are so many styles and items to choose from.
Shein is one of the most well-known fast-fashion brands to Chinese and Vietnamese also.
At any one time, Shein has as many as 600, 000 products for sale on its online platform.
With a diversity of choices and products available, the large number of unique customers that frequents high-street stores looking for something new to replace old clothes comes to this brand.
The thirst reason is The influence of the Internet and social media
The rise of new technologies, communication innovations, and social media has pushed fast fashion in front of many indecisive customers.
Brands and retailers will often partner with social media personalities to promote their products in front of new audiences.
And only very few people like to appear on the Internet in the same outfit twice.
Besides, the influence on social networks has a significant impact on the items that we buy.
And the last reason, it is fast.
Being as fast as it is, fast fashion helps you keep up with the here and now. Sometimes we lose interest in something if we get it too late. You are tired of waiting for goods from sustainable brands. That will never happen if you keep up with fast fashion. Fast fashion gives you instant gratification! well – not instant really; but two weeks is definitely better than having to wait six months!
Nowadays,
fast
fashion
is
very
famous
to the young.
We can
easily
find the stores of these
brands
everywhere on the
stress
or even in our closets.
So
why is it
so
popular? Here are
some
reasons.
First of all
, it is inexpensive.
The low price
makes
it easy to access to customers.
While items from sustainable
fashion
brands
are costly, the same designs from
fast
fashion
brands
are affordable.
We do not need
a lot of
money to have a design which we
are interested
in.
For example
, a jacket from Acne on the
left
costs $2, 700, while the same one from Zara on the right costs
only
$149.
As a customer, it is easy to choose a second one
because
of the price.
Second, there are
so
many
styles and items to choose from.
Shein
is one of the most well-known
fast
-fashion
brands
to Chinese and Vietnamese
also
.
At any one time,
Shein
has as
many
as 600, 000 products for sale on its online platform.
With a diversity of choices and products available, the large number of unique customers that frequents high-street stores looking for something new to replace
old
clothes
comes
to this brand.
The thirst reason is The influence of the Internet and
social
media
The rise of new technologies, communication innovations, and
social
media has pushed
fast
fashion
in front of
many
indecisive customers.
Brands and retailers will
often
partner with
social
media personalities to promote their products in front of new audiences.
And
only
very
few
people
like to appear on the Internet in the same outfit twice.
Besides
, the influence on
social
networks has a significant impact on the items that we
buy
.
And the last reason, it is
fast
.
Being as
fast
as it is,
fast
fashion
helps
you
keep
up with the here and
now
.
Sometimes
we lose interest in something if we
get
it too late. You
are tired
of waiting for
goods
from sustainable
brands
. That will never happen if you
keep
up with
fast
fashion
.
Fast
fashion
gives you instant gratification!
well
–
not instant
really
;
but
two weeks is definitely better than having to wait six months!