Nowadays, fast fashion is very famous to the young.
We can easily find the stores of these brands everywhere on the stress or even in our closets.
So why is it so popular? Here are some reasons.
First of all, it is inexpensive.
The low price makes it easy to access to customers.
While items from sustainable fashion brands are costly, the same designs from fast fashion brands are affordable.
We do not need a lot of money to have a design which we are interested in.
For example, a jacket from Acne on the left costs $2, 700, while the same one from Zara on the right costs only $149.
As a customer, it is easy to choose a second one because of the price.
Second, there are so many styles and items to choose from.
Shein is one of the most well-known fast-fashion brands to Chinese and Vietnamese also.
At any one time, Shein has as many as 600, 000 products for sale on its online platform.
With a diversity of choices and products available, the large number of unique customers that frequents high-street stores looking for something new to replace old clothes comes to this brand.
The thirst reason is The influence of the Internet and social media
The rise of new technologies, communication innovations, and social media has pushed fast fashion in front of many indecisive customers.
Brands and retailers will often partner with social media personalities to promote their products in front of new audiences.
And only very few people like to appear on the Internet in the same outfit twice.
Besides, the influence on social networks has a significant impact on the items that we buy.
And the last reason, it is fast.
Being as fast as it is, fast fashion helps you keep up with the here and now. Sometimes we lose interest in something if we get it too late. You are tired of waiting for goods from sustainable brands. That will never happen if you keep up with fast fashion. Fast fashion gives you instant gratification! well – not instant really; but two weeks is definitely better than having to wait six months! 
Nowadays,  
fast
  fashion
 is  
very
  famous
 to the young.
We can  
easily
 find the stores of these  
brands
 everywhere on the  
stress
 or even in our closets. 
So
 why is it  
so
 popular? Here are  
some
 reasons. 
First of all
, it is inexpensive.
The low price  
makes
 it easy to access to customers.
While items from sustainable  
fashion
  brands
 are costly, the same designs from  
fast
  fashion
  brands
 are affordable.
We do not need  
a lot of
 money to have a design which we  
are interested
 in. 
For example
, a jacket from Acne on the  
left
 costs $2, 700, while the same one from Zara on the right costs  
only
 $149.
As a customer, it is easy to choose a second one  
because
 of the price.
Second, there are  
so
  many
 styles and items to choose from. 
Shein
 is one of the most well-known  
fast
-fashion  
brands
 to Chinese and Vietnamese  
also
.
At any one time,  
Shein
 has as  
many
 as 600, 000 products for sale on its online platform.
With a diversity of choices and products available, the large number of unique customers that frequents high-street stores looking for something new to replace  
old
 clothes  
comes
 to this brand.
The thirst reason is The influence of the Internet and  
social
 media
The rise of new technologies, communication innovations, and  
social
 media has pushed  
fast
  fashion
 in front of  
many
 indecisive customers.
Brands and retailers will  
often
 partner with  
social
 media personalities to promote their products in front of new audiences.
And  
only
  very
 few  
people
 like to appear on the Internet in the same outfit twice. 
Besides
, the influence on  
social
 networks has a significant impact on the items that we  
buy
.
And the last reason, it is  
fast
.
Being as  
fast
 as it is,  
fast
  fashion
  helps
 you  
keep
 up with the here and  
now
.  
Sometimes
 we lose interest in something if we  
get
 it too late. You  
are tired
 of waiting for  
goods
 from sustainable  
brands
. That will never happen if you  
keep
 up with  
fast
  fashion
.  
Fast
  fashion
 gives you instant gratification!  
well
  –
 not instant  
really
;  
but
 two weeks is definitely better than having to wait six months!