There is a wide range of products that are available in the shopping malls. Customers have flocked to a big stores to buy goods and materials. In this essay, I would explain why this a positive development.
Since privatisation there has been an influx of big box retailers being established in the cities. With heavy investments come great variety of products that can be imported from other countries and are made available to customers. This in-turn helps people to have a variety of choices before purchasing anything. People can check and see various types of attires, shoes or even earphones that a local shop might not have in their premise. This will help the customers to decide what they want as to what they can choose or offered by local shops. Small retailers have limitations when updating their stock and often they don’t have required sufficient capital to do so.
Another benefit for the customers is the price of the product. When it comes to pricing the retailers can afford to give deep discounts to consumers compared to the local shops. Choice and variety dictate a successful business and sadly the local shops haven’t been able offer the same with customers.
These recent changes in customer behaviour have impacted the local shops and have been closed, there is hope for the local shops. It is a choice to run away from the competition or to adapt or mould as to the businesses would remain unaffected. I would like to list 2 points that might help the local shops. The local shops can actually survive alongside the larger retailers by supplying local goods that are in demand. Local goods could be materials that are used in religious events to weddings. The shops can also help the malls to stock the goods and products that are popularly used in day to day lives by the locals like a local gas stove that runs on dry coconut and is used by the women to cook some delicious food. By adopting these strategies, it would greatly benefit the local shops and help them shift their focus from competing with co-creating.
In conclusion, the availability of large shopping malls has been a welcome change for both people and local shops. The shift in the consumer behaviour has impacted the local shops, however, it has greatly benefited the consumers and wouldn't help the local shops to blossom by diversification and change in strategy.
There is a wide range of
products
that are available in the shopping malls.
Customers
have flocked to a
big
stores to
buy
goods
and materials. In this essay, I would
explain
why this a
positive
development.
Since
privatisation
there has been an influx of
big
box
retailers
being established
in the cities. With heavy investments
come
great variety of
products
that can
be imported
from other countries and
are made
available to
customers
. This in-turn
helps
people
to have a variety of choices
before
purchasing anything.
People
can
check
and
see
various types of attires, shoes or even earphones that a
local
shop
might not have in their premise. This will
help
the
customers
to decide what they want as to what they can choose or offered by
local
shops
.
Small
retailers
have limitations when updating their stock and
often
they don’t have required sufficient capital to do
so
.
Another benefit for the
customers
is the price of the
product
.
When
it
comes
to pricing the
retailers
can afford to give deep discounts to consumers compared to the
local
shops
. Choice and variety dictate a successful business and
sadly
the
local
shops
haven’t been
able offer
the same with customers.
These recent
changes
in
customer
behaviour
have impacted the
local
shops
and have
been closed
, there is hope for the
local
shops
. It is a choice to run away from the competition or to adapt or
mould
as to the businesses would remain unaffected. I would like to list 2 points that might
help
the
local
shops
. The
local
shops
can actually survive alongside the larger
retailers
by supplying
local
goods
that are in demand.
Local
goods
could be materials that are
used
in religious
events
to weddings. The
shops
can
also
help
the malls to stock the
goods
and
products
that are
popularly
used
in day to day
lives
by the
locals
like a
local
gas stove that runs on dry coconut and is
used
by the women to cook
some
delicious food. By adopting these strategies, it would
greatly
benefit the
local
shops
and
help
them shift their focus from competing with co-creating.
In conclusion
, the availability of large shopping malls has been a welcome
change
for both
people
and
local
shops
. The shift in the consumer
behaviour
has impacted the
local
shops
,
however
, it has
greatly
benefited the consumers and wouldn't
help
the
local
shops
to blossom by diversification and
change
in strategy.