Marketing is finding potential customers and increasing the sale of the products by advertising them. In this regard, I firmly believe that most advertisements include some exaggeration about the product to attract more consumers. What follows is the elaboration of my viewpoint.
Advertisers use specific methods to introduce their product at any expense. That is to say, advertisers utilize technological equipment to make their product shine in a TV program, a magazine, or any other advertising tools and do not pay any attention to results of the exaggeration. For instance, there is a TV commercial for weight-loss lotion which declares that it affects the extra fat in the body at only an hour and shows two women using it and losing some weight which I am sure it is done by a computer video edit program. My friend got deceived by the program and bought the product but it never happened to her, not to mention her skin' s allergy to the lotion and the rash engendered by the lotion.
To mention the positive points for several times is a popular method to introduce a product in public. This means that advertisers never touch on the weak points of an output in a commercial, nevertheless they repeat the pros for many times. A marketing theory indicates that recurring a slogan during a television advertisement has far-reaching influence on the audience, even though it may not be correct.
Relating the advantages of a product bigger than what it is and disguising its disadvantages from the purchaser is a way to compete with other brands for the same product. In addition, expressing the negative points never encourages a consumer to buy the product. Therefore, sellers draw their customers' attention to the merits of the output and display it better much than the real product.
To put it in a nutshell, marketing is the knowledge of using advertisements to inspire the potential costumer to buy the product and does it by introducing the product much better than what it is indeed. In fact, advanced technological equipment in making visual attractions and new psychological methods of marketing have led the commercials overstate the products' features.
Marketing
is finding potential customers and increasing the sale of the
products
by advertising them. In this regard, I
firmly
believe that most advertisements include
some
exaggeration about the
product
to attract more consumers. What follows is the elaboration of my viewpoint.
Advertisers
use
specific methods to introduce their
product
at any expense.
That is
to say, advertisers utilize technological equipment to
make
their
product
shine in a TV program, a magazine, or any other advertising tools and do not pay any attention to results of the exaggeration.
For instance
, there is a TV commercial for weight-loss lotion which declares that it affects the extra
fat
in the body at
only
an hour and
shows
two women using it and losing
some
weight which I am sure it
is done
by a computer video edit program. My friend
got
deceived by the program and
bought
the
product
but
it never happened to her, not to mention her
skin&
#039; s allergy to the lotion and the rash engendered by the lotion.
To mention the
positive
points for several times is a popular method to introduce a
product
in public. This means that advertisers never touch on the weak points of an output in a commercial,
nevertheless
they repeat the pros for
many
times. A
marketing
theory indicates that recurring a slogan during a television advertisement has far-reaching influence on the audience,
even though
it may not be correct.
Relating the advantages of a
product
bigger than what it is and disguising its disadvantages from the purchaser is a way to compete with other brands for the same
product
.
In addition
, expressing the
negative
points never encourages a consumer to
buy
the
product
.
Therefore
, sellers draw their
customers&
#039; attention to the merits of the output and display it better much than the real product.
To put it in a nutshell,
marketing
is the knowledge of using advertisements to inspire the potential costumer to
buy
the
product
and does it by introducing the
product
much better than what it is
indeed
. In fact, advanced technological equipment in making visual attractions and new psychological methods of
marketing
have led the commercials overstate the
products&
#039; features.