These days, when it comes to sport, a higher number of games played by men are broadcast, compared to that of women. A growing number of people having more interest in men’s sporting events is the main reason for this and I believe that equal attention should be paid to women’s sport. The major factor leading television producers to prioritise men’s sport is the audience watching male athletes competing considerably outnumbers people watching shows of their female counterparts. More viewers mean more profits, advertising contracts and sponsorship investments for the TV channels broadcasting the shows. Take football in Vietnam as an example. Men’s football match at the 30th SEA games attracted millions of people both from different parts of Vietnam and other neighbouring countries, while the figure for women’s match was significantly lower. Giving men’s sport a higher priority is, therefore, a wise strategy to earn large profits and attract more investment.
However, I would argue that TV coverage should not be biased towards men’s sport and that female athlete should be given equal opportunities. If men’s sports programmes continue to receive significantly more coverage than the programmes of their opposite sex, it might increase gender inequality, which is one of the most serious issues in many parts of the world today. Another thing is that there has been a dramatic increase in the number of people who have an interest in women’s sport in recent years, and hence, television coverage should focus more on this area.
In conclusion, a wider audience watching men’s sports channels is the most important reason why TV producers provide more men’s shows than women’s shows, and I am of the opinion that there should be a greater equality in the coverage of men’s and women’s sport.
These days, when it
comes
to
sport
, a higher number of games played by
men
are broadcast, compared to that of
women
. A growing number of
people
having more interest in
men’s
sporting
events
is the main reason for this and I believe that equal attention should
be paid
to
women’s
sport
. The major factor leading television producers to
prioritise
men’s
sport
is the audience watching male athletes competing
considerably
outnumbers
people
watching
shows
of their female counterparts. More viewers mean more profits, advertising contracts and sponsorship investments for the TV channels broadcasting the
shows
. Take football in Vietnam as an example.
Men’s
football match at the 30th SEA games attracted millions of
people
both from
different
parts of Vietnam and other
neighbouring
countries, while the figure for
women’s
match was
significantly
lower. Giving
men’s
sport
a higher priority is,
therefore
, a wise strategy to earn large profits and attract more investment.
However
, I would argue that TV
coverage
should not
be biased
towards
men’s
sport
and that female athlete should be
given
equal opportunities. If
men’s
sports
programmes
continue to receive
significantly
more
coverage
than the
programmes
of their opposite sex, it might increase gender inequality, which is one of the most serious issues in
many
parts of the world
today
. Another thing is that there has been a dramatic increase in the number of
people
who have an interest in
women’s
sport
in recent years, and
hence
, television
coverage
should focus more on this area.
In conclusion
, a wider audience watching
men’s
sports
channels is the most
important
reason why TV producers provide more
men’s
shows
than
women’s
shows
, and I am of the opinion that there should be a greater equality in the
coverage
of
men’s
and
women’s
sport
.