Multimedia entertainments such as TV channels prefer broadcasting man’s sport, and women’s sport is so little coverage. There are several likely reasons to explain, but the major argument is that men’s sport has the advantage of incumbency. In my opinion, media channels should give equal time for both.
The cause of the little media coverage in women’s sport is men’s sports have been reported for decades. It gains numerous advantages from this such as familiarity with audiences and loyalty that have developed among viewers. In addition, establishing business models on men’s sport can reduce the risks of failure, and stable cash flows allow them to continually advertise and promote their products. This progress in women’s sports leagues is extremely difficult to turn into a moneymaker. Secondly, the sporting marketplace is crowded, audiences pay much more attention to men’s football, cricket, and several other national sporting leagues. The other women’s sports such as swimming and football rate a little attention. There are also business linkages between some men’s sport and broadcast media, and the consequence is that women’s sport is trapped in cycles of neglect, little official funding, bad advertisement, and low levels of interest.
Besides that, coverage of women’s sport by media channels such as TV channel is not only the quantity of coverage but also reinforces gender stereotypes. One of the issues with coverage is that the global community undermines women’s achievements. The fact that women’s sport is more likely to be sexualized and women are more likely to emphasize sexuality in fundraising for their sport. Thus, media channels should declare that women’s sports achievements are also be respected as men’s sport, and not related to their sexuality.
In conclusion, subscription television sports channels have to give equal time to women's sport and men's sport. The increasing coverage of women’s sport is one of the potential outcomes for advertisements and promoting career path of women’s athletes.
Multimedia entertainments such as TV
channels
prefer broadcasting
man
’s
sport
, and
women’s
sport
is
so
little
coverage
. There are several likely reasons to
explain
,
but
the major argument is that
men’s
sport
has the advantage of incumbency. In my opinion,
media
channels
should give equal time for both.
The cause of the
little
media
coverage
in
women’s
sport
is
men’s
sports
have
been reported
for decades. It gains numerous advantages from this such as familiarity with audiences and loyalty that have developed among viewers.
In addition
, establishing business models on
men’s
sport
can
reduce
the
risks
of failure, and stable cash flows
allow
them to
continually
advertise and promote their products. This progress in
women’s
sports
leagues is
extremely
difficult to turn into a moneymaker.
Secondly
, the sporting marketplace
is crowded
, audiences pay much more attention to
men’s
football, cricket, and several other national sporting leagues. The other
women’s
sports
such as swimming and football rate a
little
attention. There are
also
business linkages between
some
men’s
sport
and broadcast
media
, and the consequence is that
women’s
sport
is trapped
in cycles of neglect,
little
official funding,
bad
advertisement, and low levels of interest.
Besides
that,
coverage
of
women’s
sport
by
media
channels
such as TV
channel
is not
only
the quantity of
coverage
but
also
reinforces gender stereotypes. One of the issues with
coverage
is that the global community undermines
women’s
achievements. The fact that
women’s
sport
is more likely to
be sexualized
and
women
are more likely to emphasize sexuality in fundraising for their
sport
.
Thus
,
media
channels
should declare that
women’s
sports
achievements are
also
be respected
as
men’s
sport
, and not related to their sexuality.
In conclusion
, subscription television
sports
channels
have to
give equal time to women's
sport
and
men
's
sport
. The increasing
coverage
of
women’s
sport
is one of the potential outcomes for advertisements and promoting career path of
women’s
athletes.