We are living in the technocratic era, where one has easy access to many kind of communication devices connected to the internet. Everyone using their mobile devices along with the diffrent type of social media apps. It is quite possible that the most advertised consumer goods or software may reach to the targetted audience easily. The most advertised goods or things may lead to the high sales of those particular consumer goods.
I strongly believe that the high sales of such goods are not the real needs of society in which they are sold. Just because of the aggressive marketing strategy for such goods, they have attained to people even in the remote locations. The internet ad marketing, which is a de-facto medium of income for many mobile applications, social media apps and search engines, has a great impact on consumers' buying habits.
For example any gaming or generic app have, by default, Google ads feature installed in consumer's mobile device. The consumer is just looking some information about air conditioners in her search engine app. After sometime, she has started her favourite game to enjoy her evening commute, but what she finds is bit surprising for her. The ads appears at the regular intervals during the game, and showing her the particular air conditioners available in the market or even the store selling air conditioners nearest to her location. Internet marketing is the most demanding strategy for the manufacturing companies to make available to their targetted audience.
One can find this very promising as these consumer goods are available widely accross the world, including small villages to metro cities and working class people to high-profile corporates.
But I think the purpose is still not reflecting the actual consumer needs. It is quite possible due to aggressive ad marketing, one may end up in buying an ink cartridge at highly competitive price, although she doesn't own any ink jet printer at home. If she wants to buy a printer, she should be provided the available product range for printers. But it is possible that the the company selling cartridge is paying more attention to Google ad marketing than the company selling printers. The consumer may be misguided by the ad strategies of the company and it may be a loss for her as she ended up herself buying cartridge instead.
We are living in the technocratic era, where one has easy access to
many kind
of communication devices connected to the internet. Everyone
using
their mobile devices along with the
diffrent
type of social media apps. It is quite possible that the most advertised
consumer
goods
or software may reach to the
targetted
audience
easily
. The most advertised
goods
or things may lead to the high sales of those particular
consumer
goods
.
I
strongly
believe that the high sales of such
goods
are not the real needs of society in which they
are sold
.
Just
because
of the aggressive
marketing
strategy for such
goods
, they have attained to
people
even in the remote locations. The internet ad
marketing
, which is a
de-facto
medium of income for
many
mobile applications, social media apps and search engines, has a great impact on consumers' buying habits.
For example
any gaming or generic app have, by default,
Google ads
feature installed in consumer's mobile device. The
consumer
is
just
looking
some
information about air conditioners in her search engine app. After sometime, she has
started
her
favourite
game to enjoy her evening commute,
but
what she finds is
bit
surprising for her. The ads
appears
at the regular intervals during the game, and showing her the particular air conditioners
available
in the market or even the store selling air conditioners nearest to her location. Internet
marketing
is the most demanding strategy for the manufacturing
companies
to
make
available
to their
targetted
audience.
One can find this
very
promising as these
consumer
goods
are
available
widely
accross
the world, including
small
villages to metro cities and working
class
people
to high-profile
corporates
.
But
I
think
the purpose is
still
not reflecting the actual
consumer
needs. It is quite possible due to aggressive ad
marketing
, one may
end
up in buying an ink cartridge at
highly
competitive price, although she doesn't
own
any ink jet printer at home. If she wants to
buy
a printer, she should
be provided
the
available
product range for printers.
But
it is possible that
the the
company
selling cartridge is paying more attention to Google ad
marketing
than the
company
selling printers. The
consumer
may
be misguided
by the ad strategies of the
company
and it may be a loss for her as she ended up herself buying cartridge
instead
.