The role of social media, especially e-commerce, is currently very significant for product sales because it can reach different locations of buyers without having to meet face-to-face. In using social media, brands can use marketing tools such as FB and IG Ads to be able to advertise products according to the target market's desired brand. Besides that, brands can also use macro and micro-influencer services to review their products on IG and Tiktok so that brand awareness increases. In the use of e-commerce, brands can also present beauty consultants who can help answer questions from potential customers regarding the condition of their skin so that potential customers can buy products that suit their needs. Brands can also activate the export store feature in e-commerce such as Shopee, which can reach overseas markets so that they can reach more customers.
Some of the beauty campaigns that can be created by brands are the “Beauty in Equality” and “Green Campaign” campaigns. In this “Beauty in Equality” campaign, the goal is that the products can not only be used by women, but men can also use these products because taking care of the skin is very important for all genders. In addition, the "Green Campaign" campaign aims to support the current state of the environment, such as from packaging that does not use non-recyclable materials and brands can work together with going green institutions such as waste4change where customers can exchange finished products to institutions. it to get a reward. Besides that, brands can also do CSR such as planting 1000 trees to keep the air clean.
The role of social media,
especially
e-commerce, is
currently
very
significant for
product
sales
because
it can reach
different
locations of buyers without having to
meet
face-to-face. In using social media,
brands
can
use
marketing tools such as FB and IG Ads to be able to advertise
products
according to the target market's desired
brand
.
Besides
that,
brands
can
also
use
macro and micro-influencer services to review their
products
on IG and
Tiktok
so
that
brand
awareness increases. In the
use
of e-commerce,
brands
can
also
present
beauty
consultants who can
help
answer questions from potential customers regarding the condition of their skin
so
that potential customers can
buy
products
that suit their needs.
Brands
can
also
activate the export store feature in e-commerce such as
Shopee
, which can reach overseas markets
so
that they can reach more customers.
Some of the
beauty
campaigns
that can
be created
by
brands
are the
“Beauty
in Equality” and “Green
Campaign”
campaigns
. In this
“Beauty
in Equality”
campaign
, the goal is that the
products
can not
only
be
used
by women,
but
men
can
also
use
these
products
because
taking care of the skin is
very
important
for all genders.
In addition
, the
"
Green Campaign
"
campaign
aims to support the
current
state of the environment, such as from packaging that does not
use
non-recyclable materials and
brands
can work together with going green institutions such as waste4change where customers can exchange finished
products
to institutions.
it
to
get
a reward.
Besides
that,
brands
can
also
do CSR such as planting 1000 trees to
keep
the air clean.