The reading and the lecture are about the reasons why north american companies will adopt or not a n ecocertified in order to follow the path of other international companies

The reading and the lecture are about the reasons why north american companies will adopt or not a n ecocertified in order to follow the path of other international companies. While the author of the reading states that american companies will not follow the same path than international ones did, the lecture affirmed that american companies will adopt the certification, thus contradicting the lecture and giving three reasons. First of all, according to the reading american consumers are exposed to so much advertising, hence the benefit of publishing in product´s labels that your product is ecofriendly would not be perceived by americans. However the lecture disputes this point by indicating that americans do not give the same attention to every kind of publicity so that americans will value those advertising. Furthermore, the reading argues that americans prefer price and the certification will increse the final price of good, but the lecture contradicts this statement affirming that when the difference in price is less than 5%, consumers look for ther difference, such as environmental care. Finally the text says that american companies do not have to be worried about international ones, since they sell all their products in America; however the audio affirms that international companies will entry to America if consumers do not find the kind of products that consumers look for, which are ecofriendly products. In short, although the reading and teh lecture are about the same topic, the three reasons given by the passage are effectivly challenged by the lecture.