The reading and the lecture are about the reasons why north american companies will adopt or not a n ecocertified in order to follow the path of other international companies. While the author of the reading states that american companies will not follow the same path than international ones did, the lecture affirmed that american companies will adopt the certification, thus contradicting the lecture and giving three reasons.
First of all, according to the reading american consumers are exposed to so much advertising, hence the benefit of publishing in product´s labels that your product is ecofriendly would not be perceived by americans. However the lecture disputes this point by indicating that americans do not give the same attention to every kind of publicity so that americans will value those advertising.
Furthermore, the reading argues that americans prefer price and the certification will increse the final price of good, but the lecture contradicts this statement affirming that when the difference in price is less than 5%, consumers look for ther difference, such as environmental care.
Finally the text says that american companies do not have to be worried about international ones, since they sell all their products in America; however the audio affirms that international companies will entry to America if consumers do not find the kind of products that consumers look for, which are ecofriendly products.
In short, although the reading and teh lecture are about the same topic, the three reasons given by the passage are effectivly challenged by the lecture.
The
reading
and the
lecture
are about the reasons why north american
companies
will adopt or not a n ecocertified in order to follow the path of other
international
companies
. While the author of the
reading
states that american
companies
will not follow the same path than
international
ones did, the
lecture
affirmed that american
companies
will adopt the certification,
thus
contradicting the
lecture
and giving three reasons.
First
of all, according to the
reading
american
consumers
are exposed
to
so
much advertising,
hence
the benefit of publishing in
product´s
labels that your
product
is
ecofriendly
would not
be perceived
by americans.
However
the
lecture
disputes this point by indicating that americans do not give the same attention to every kind of publicity
so
that americans will value those advertising.
Furthermore
, the
reading
argues that americans prefer price and the certification will increse the final price of
good
,
but
the
lecture
contradicts this statement affirming that when the difference in price is less than 5%,
consumers
look for ther difference, such as environmental care.
Finally
the text says that american
companies
do not
have to
be worried
about
international
ones, since they sell all their
products
in America;
however
the audio affirms that
international
companies
will entry to America if
consumers
do not find the kind of
products
that
consumers
look for, which are
ecofriendly
products.
In short, although the
reading
and teh
lecture
are about the same topic, the three reasons
given
by the passage are
effectivly
challenged by the
lecture
.