The topic was about MegaTek has losing its market shares to Ultracorp and to regain the ground they had decided to increase the product price and investing more money for adverting. The following statement is flawed for numerous unwarranted assumptions.
primarily the argument based on a vague customer survey and the survey told that the customer purchases the product because Ultracorp product is higher quality than megaTek. First of all, it is possible that only a handful of customers were involved in this survey. The survey does not provide any pragmatic data or results. every person has their preferences and it is possible that the customers Ultracorp products more useful.
Another assumption the author presents was is impossible that the product of the Megatek is inferior because they spent their money on customer survey and also gave employee more salary than Ultracorp. It is an unfeasible argument presented by the author because it is possible that instead of spending money on survey Ultracorp actually invest the money on making quality products by purchasing more quality equipment and hiring skilled labors. It is also possible that the Ultracorp actually spending as much money as MegaTek on Survey and on salary. It is also possible that the customer finds the Ultracorp products more interesting because of the offers and good quality.
another argument the author presented that in cases of regaining the market the megaTek increase their product prices and investing more money on advertising. The argument is flawed because what if in case of price increases they cut off the survey cost and invest that money on quality production. in case of adverting they always give a free sample to customers and that is more wise marketing strategy, by that way they cut off the extra marketing cost.
the argument makes several unwarranted assumptions and it fails to make a convincing case that only because of good advertising customer attract to the Megatek products. The customers always attract towards quality products. The author should provide more empirical data to convince the board of directors.
The topic was about
MegaTek
has losing its market shares to
Ultracorp
and to regain the ground they had decided to increase the
product
price and investing more
money
for adverting. The following statement
is flawed
for numerous unwarranted assumptions.
primarily
the
argument
based on a vague
customer
survey
and the
survey
told
that the
customer
purchases
the
product
because
Ultracorp
product
is higher
quality
than
megaTek
.
First of all
, it is
possible
that
only
a handful of
customers
were
involved in this
survey
. The
survey
does not provide any pragmatic data or results.
every
person has
their
preferences and it is
possible
that the
customers
Ultracorp
products
more useful.
Another assumption the
author
presents
was is
impossible that the
product
of the
Megatek
is inferior
because
they spent their
money
on
customer
survey
and
also
gave employee more salary than
Ultracorp
. It is an unfeasible
argument
presented by the
author
because
it is
possible
that
instead
of spending
money
on
survey
Ultracorp
actually invest the
money
on making
quality
products
by purchasing more
quality
equipment and hiring skilled labors. It is
also
possible
that the
Ultracorp
actually spending as much
money
as
MegaTek
on
Survey
and on salary.
It
is
also
possible
that the
customer
finds the
Ultracorp
products
more interesting
because
of the offers and
good
quality.
another
argument
the
author
presented that in cases of regaining the market the
megaTek
increase their
product
prices and investing more
money
on advertising. The
argument
is flawed
because
what if in case of price increases they
cut
off the
survey
cost and invest that
money
on
quality
production.
in
case of adverting they always give a free sample to
customers
and
that is
more wise marketing strategy, by that way they
cut
off the extra marketing cost.
the
argument
makes
several unwarranted assumptions and it fails to
make
a convincing case that
only
because
of
good
advertising
customer
attract to the
Megatek
products
. The
customers
always attract towards
quality
products
. The
author
should provide more empirical data to convince the board of directors.