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The following was presented as part of a business plan by Apex Corporation To answer the increased demand for artisan coffee Apex Corporation is releasing a new line of coffee Gourmet Select Apex Corporation will first introduce the coffee into major supe

The following was presented as part of a business plan by Apex Corporation To answer the increased demand for artisan coffee Apex Corporation is releasing a new line of coffee Gourmet Select Apex Corporation will first introduce the coffee into major supe yXgqP
The business plan presented by Apex Corporation aims making of their new line of coffee " Gourmet Select" one of the top sellers in the market with some thought out marketing plan for it. Although the plan seems to be reasonable, these plans have some flaws that might ultimately hinder their plans. Firstly, the plan did not specify which product is in the increased demand by the customers. Apex Corporation might have various lines of coffee, and there is demand for only a specific type of coffee, or even a range of coffees or even all of their coffee range. If we look all the above points from the business standpoint, it would make sense to continue their existing line of coffee as it has already been subsidized by the company and would potentially reap out more profit than launching a new product. Also, the report does not answer any quantitative and qualitative questions about the new range of coffee. The report failed to mention the contents of coffee, how the product is better than any previous product and most importantly, how does it answer the current increased demand for the coffee. Not only that, does the new product meet the quality standards that is expected by the customer and the industry. All the above questions are actually general customer questions and needs to be answered in order to make the product likely to be a success. And finally, the business plan is largly dependent on the word-to-mouth sales from various major supermarkets they want to launch it in. The plan is already assuming the soft launch of their product in supermarkets to be successful and has made future plans dependent on that success only. And in business, there is a significant chance of a product to fail, no matter how good it is. So, the plan must include secondary plans if the major plan fails, so that they can move further with advertising. As we know, launching a new product is very volatile in any market. For a product to be successful, there is a need of thorough market research, different soft launch plans and understanding the actual demand of the market, which Apex Corporation need to provide with business plan in order to showcase the potential success of their new line of coffee, " Gourment Select" .
The
business
plan
presented by Apex Corporation aims making of their
new
line
of
coffee
&quot
; Gourmet
Select&quot
; one of the top sellers in the
market
with
some
thought
out marketing
plan
for it. Although the
plan
seems to be reasonable, these
plans
have
some
flaws that might
ultimately
hinder their plans.

Firstly
, the
plan
did not specify which
product
is in the increased
demand
by the customers. Apex Corporation might have various
lines
of
coffee
, and there is
demand
for
only
a specific type of
coffee
, or even a range of
coffees
or even all of their
coffee
range. If we look all the above points from the
business
standpoint, it would
make
sense to continue their existing
line
of
coffee
as it has already
been subsidized
by the
company
and would
potentially
reap out more profit than launching a
new
product.

Also
, the report does not answer any quantitative and qualitative questions about the
new
range of
coffee
. The report failed to mention the contents of
coffee
, how the
product
is better than any previous
product
and most
importantly
, how does it answer the
current
increased
demand
for the
coffee
. Not
only
that, does the
new
product
meet
the quality standards
that is
expected
by the customer and the industry. All the above questions are actually general customer questions and needs to
be answered
in order to
make
the
product
likely to be a success.

And
finally
, the
business
plan
is
largly
dependent on the word-to-mouth sales from various major supermarkets they want to launch it in. The
plan
is already assuming the soft launch of their
product
in supermarkets to be successful and has made future
plans
dependent on that success
only
. And in
business
, there is a significant chance of a
product
to fail, no matter how
good
it is.
So
, the
plan
must
include secondary
plans
if the major
plan
fails,
so
that they can
move
further
with advertising.

As we know, launching a
new
product
is
very
volatile in any
market
. For a
product
to be successful, there is a need of thorough
market
research,
different
soft launch
plans
and understanding the actual
demand
of the
market
, which Apex Corporation need to provide with
business
plan
in order to showcase the potential success of their
new
line
of
coffee
,
&quot
;
Gourment
Select&quot
;
.
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IELTS essay The following was presented as part of a business plan by Apex Corporation To answer the increased demand for artisan coffee Apex Corporation is releasing a new line of coffee Gourmet Select Apex Corporation will first introduce the coffee into major supe

Essay
  American English
5 paragraphs
389 words
6.0
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.0
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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