The article states that it is unlikely for U. S wood companies to get eco-certification and provide three reasons of support. However, the professor refutes each reason and explain why they are not correct.
First, the reading states that the US population has exposed to so many advertisements that became indifferent about companies claims. The professor refutes this point by saying that American consumers are distinguishing between claims by companies and certificates by an independent agency.
Second, the article posits that price is an important measure for consumers in the US to choose from similar product and they certainly choose a cheaper brand. According to the professor, the price is an important decision criterion everywhere, but a study shows when the difference on the price is less than five percents other reasons is also become important for the consumers and certainly being environmentally friendly is an important criterion.
Third, the reading claims that eco-certification is important only when a US wood company marketed most of its products outside the United States. The professor opposes the claim by stating that if these companies do not get certification they provide a chance for foreign companies to sell their products to Americans.
The article states that it is unlikely for U. S wood
companies
to
get
eco-certification
and provide three reasons of support.
However
, the
professor
refutes each reason and
explain
why they are not correct.
First
, the reading states that the US population has exposed to
so
many
advertisements that became indifferent about
companies
claims
. The
professor
refutes this point by saying that American consumers are distinguishing between
claims
by
companies
and certificates by an independent agency.
Second, the article posits that price is an
important
measure for consumers in the US to choose from similar
product and
they
certainly
choose a cheaper brand. According to the
professor
, the price is an
important
decision criterion everywhere,
but
a study
shows
when the difference on the price is less than five percents other reasons is
also
become
important
for the consumers and
certainly
being
environmentally
friendly is an
important
criterion.
Third, the reading
claims
that
eco-certification
is
important
only
when a US wood
company
marketed most of its products outside the United States. The
professor
opposes the
claim
by stating that if these
companies
do not
get
certification they provide a chance for foreign
companies
to sell their products to Americans.