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Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

There are those who would argue that advertising has become so pervasive, it hardly has any effect anymore. In my opinion, while people have developed habits to ignore ads, they still achieve their desired effect on the whole. The main argument against the power of ads is they can be avoided. Online advertising is a good example of this. Users rarely click on or even glance at a website’s combination of pop-up ads, banners, mailing list requests, and auto-playing video ads. These have become so common that consumers have developed the unconscious practice of skipping ads on YouTube, quickly closing pop-ups and scrolling past in-page advertising. Advertisers have tried to counter this by making their marketing less conspicuous, as with ads that resemble real posts on social media sites like Instagram, but their sheer frequency means they can be easily identified and do not stand out. However, despite the best efforts of users, advertisements are still effective. Most people ignore most ads most of the time. This is something that advertisers expect and build into their marketing budgets. These days marketing is the major source of earnings for the largest companies in the world, including Facebook and Google, because of more sophisticated targeted ads. Savvy marketers can sort through demographics and cross-test content for different audiences until they hone in on the most efficient advertising solutions. They can then replicate these ads and invest more money into the well-performing ones, with the financial justification coming from clicks and sales conversions. Advertising today, in reality, is far more effective than at any point in the past because of the raw data available to target potential consumers and the concrete feedback on succcessful ads. In conclusion, despite the best efforts of ordinary citizens to circumvent advertising, technological innovations have given marketers more power than ever before. This portends badly for future generations and it is important that lawmakers enact regulations on marketers.

There are those who would argue that advertising has become This phrase/word is too simple and can be replaced with:consequently
so
 pervasive, it hardly has any effect anymore. In my opinion, while This phrase/word (depending on the context) can be potentially replaced with :individualsnationsociety
people
 have developed habits to This phrase/word (depending on the context) can be potentially replaced with :neglect
ignore
 ads, they still
 achieve their desired effect on the whole
.

The main argument against the power of ads is they can be avoided
. Online advertising is a This phrase/word (depending on the context) can be potentially replaced with :beneficialproduct
good
 example of this. Users rarely click on or even glance at a website’s combination of pop-up ads, banners, mailing list requests, and auto-playing video ads. These have become This phrase/word is too simple and can be replaced with:consequently
so
 common that consumers have developed the unconscious practice of skipping ads on YouTube, quickly
 closing pop-ups and scrolling past in-page advertising. Advertisers have tried to counter this by making their marketing less conspicuous, as with ads that resemble real posts on social media sites like Instagram, This phrase/word is too simple and can be replaced with:on the contrary
but
 their sheer frequency means they can be easily
 identified and do not stand out.

However
, despite the best efforts of users, advertisements are still
 effective. Most This phrase/word (depending on the context) can be potentially replaced with :individualsnationsociety
people
This phrase/word (depending on the context) can be potentially replaced with :neglect
ignore
 most ads most of the time. This is something that advertisers This phrase/word (depending on the context) can be potentially replaced with :anticipate
expect
 and build into their marketing budgets. These days marketing is the major source of earnings for the largest This phrase/word (depending on the context) can be potentially replaced with :enterprisescorporations
companies
 in the world, including Facebook and Google, This phrase/word is too simple and can be replaced with:due to the factin light of the fact thatowing to the fact that
because
 of more sophisticated targeted ads. Savvy marketers can sort through demographics and cross-This phrase/word (depending on the context) can be potentially replaced with :evaluate
test
 content for This phrase/word is too simple and can be replaced with:various
different
 audiences until they hone in on the most efficient advertising solutions. They can then replicate these ads and invest more money into the well-performing ones, with the financial justification coming from clicks and sales conversions. Advertising This phrase/word (depending on the context) can be potentially replaced with :this day and agenowadays
today
, in reality, is far more effective than at any point in the past This phrase/word is too simple and can be replaced with:due to the factin light of the fact thatowing to the fact that
because
 of the raw data available to target potential consumers and the concrete feedback on Possible spelling mistake found.successful
succcessful
 ads.

In conclusion
, despite the best efforts of ordinary citizens to circumvent advertising, technological innovations have This phrase/word (depending on the context) can be potentially replaced with :accorded
given
 marketers more power than ever This phrase/word is too simple and can be replaced with:previouslyprior to
before
. This portends badly
 for future Use a comma before ‘and’ if it connects two independent clauses (unless they are closely connected and short).generations, and
generations and
 it is This phrase/word is too simple and can be replaced with:vitalcriticalessential
important
 that lawmakers enact regulations on marketers. 