In the current times, companies are increasingly using advertising campaigns to promote their products. Although it is argued that people are not affected by the ubiquity of the promotional events, many disagree commercial strategies can be a powerful tool to persuade people to make a purchase. In my opinion advertisements can have a desired effect on sales. However, this essay will explore both aspects of the argument, concluding with my opinion.
It is worth noting that in recent years, people have begun to ignore persuasive appeals. In other words, advertising campaigns cannot appeal to the public because of their repetition. For instance, while watching TV adverts or reading newspaper advertising, one tends to neglect them unconsciously. Moreover, a number of people hardly take notice advertising pop ups on the computer screen or banner ads on the internet. Furthermore, this is due to negative customer perceptions of their trustworthiness. To illustrate, individuals tend to think marketing strategies focus on mainly monetary benefits rather than the quality of products. Consequently, the negative attitude may lead to the loss of disinterest in prevalent commercials.
Nevertheless, in some cases, we can see the the impact of the commercials on the customers. In essence, companies can reach their target audience with the help of marketing campaigns. For instance, jingles attractive colours on TV can entice children to buy this product, which can definitely increase sales. It would be unfeasible without televisual promotions. Additionally, nowadays the scope of advertising strategies is expanding in a myriad ways. For example, retail websites can lead to considerable growth in turnover. In the meantime, the marketing can be more effective by collaborating with famous celebrities, thereby tempting customers to purchase. In my opinion, commercials can still succeed in attracting people in different ways.
All things considered, while people may have neglectful attitude towards ubiquitous promotions, I believe advertisements can play a crucial part in promoting products with the combination of different methods
In the
current
times,
companies
are
increasingly
using advertising campaigns to promote their
products
. Although it
is argued
that
people
are not
affected
by the ubiquity of the promotional
events
,
many
disagree commercial strategies can be a powerful tool to persuade
people
to
make
a
purchase
. In my opinion advertisements can have a desired effect on sales.
However
, this essay will explore both aspects of the argument, concluding with my opinion.
It is worth noting that in recent years,
people
have begun to
ignore
persuasive appeals.
In other words
, advertising campaigns cannot appeal to the public
because
of their repetition.
For instance
, while watching TV adverts or reading newspaper advertising, one tends to neglect them
unconsciously
.
Moreover
, a number of
people
hardly take notice advertising pop ups on the computer screen or banner ads on the internet.
Furthermore
, this is due to
negative
customer perceptions of their trustworthiness. To illustrate, individuals tend to
think
marketing strategies focus on
mainly
monetary benefits
rather
than the quality of
products
.
Consequently
, the
negative
attitude may lead to the loss of disinterest in prevalent commercials.
Nevertheless
, in
some
cases, we can
see
the the
impact of the commercials on the customers. In essence,
companies
can reach their target audience with the
help
of marketing campaigns.
For instance
, jingles attractive
colours
on TV can entice children to
buy
this
product
, which can definitely increase sales. It would be unfeasible without
televisual
promotions.
Additionally
, nowadays the scope of advertising strategies is expanding in a myriad
ways
.
For example
, retail websites can lead to considerable growth in turnover. In the meantime, the marketing can be more effective by collaborating with
famous celebrities
, thereby tempting customers to
purchase
. In my opinion, commercials can
still
succeed in attracting
people
in
different
ways.
All things considered, while
people
may have neglectful attitude towards ubiquitous promotions, I believe advertisements can play a crucial part in promoting
products
with the combination of
different
methods