Advertising has become a debatable topic nowadays. Some people believe advertisers will severely spur them to make a purchase by advertisement. In spite of that, others have different arguments and think advertising is prevalent so it cannot grab their attention. Both sides of this viewpoint will be analyzed before a reasoned conclusion is drawn.
A growing body of research suggests that promotion can affect decisions made by people ranging from children to adults. There is no doubt that advertising manipulates consumers to follow the will of the advertisers. One key benefit is that advertising shows goods attributes, leading to make better judgment about inferior products and quality ones. Moreover, if a branded product has after-sales service, people will be tempted to know more about that. Take Samsung electronic goods, which have been dominated on the market on the grounds that their customer service, as an example; that has an array of advocates.
However, there are people who believe advertising cannot drive them to make purchases. Because what they are looking for is overt; so they always stay alert and avoid making impulsive decisions. They say advertising not only has been exaggerated, but it also leads to be misguided by attractive messages of advertising. For example, they know when companies set out to create a new product, existing products will be built in obsolescence. Thereby, they are less receptive to attention grabbing advertising messages.
In conclusion, while some people are susceptible to messages of advertisement, other ones do not care about them. However, in my opinion, as both viewpoints have merits, I tend to believe that promotion helps us to stay alert and make optimal decisions after comparing some branded product.
Advertising has become a debatable topic nowadays.
Some
people
believe advertisers will
severely
spur them to
make
a
purchase
by advertisement.
In spite of
that, others have
different
arguments and
think
advertising is prevalent
so
it cannot grab their attention. Both sides of this viewpoint will
be analyzed
before
a reasoned conclusion
is drawn
.
A growing body of research suggests that promotion can affect decisions made by
people
ranging from children to adults. There is no doubt that advertising manipulates consumers to follow the will of the advertisers. One key benefit is that advertising
shows
goods
attributes, leading to
make
better judgment about inferior
products
and quality
ones
.
Moreover
, if a branded
product
has after-sales service,
people
will
be tempted
to know more about that. Take Samsung electronic
goods
, which have
been dominated
on the market on the grounds that their customer service, as an example; that has an array of advocates.
However
, there are
people
who believe advertising cannot drive them to
make
purchases
.
Because
what they are looking for is overt;
so
they always stay alert and avoid making impulsive decisions. They say advertising not
only
has
been exaggerated
,
but
it
also
leads to
be misguided
by attractive messages of advertising.
For example
, they know when
companies
set out to create a new
product
, existing
products
will
be built
in obsolescence. Thereby, they are less receptive to attention grabbing advertising messages.
In conclusion
, while
some
people
are susceptible to messages of advertisement, other
ones
do not care about them.
However
, in my opinion, as both viewpoints have merits, I tend to believe that promotion
helps
us to stay alert and
make
optimal decisions after comparing
some
branded
product
.