A number of people believe that commercials induce people to make purchases; others feel that advertisements have become so commonplace that we simply ignore them. This essay discusses both of these perspectives, and why I believe that the case for the power of advertising is stronger.
There are two main arguments to support the strong influence of advertising. The first is that whatever gets advertised heavily seems to get purchased the most. We can see that the most popular brands of products that are advertised on TV and the Internet also seem to be the ones people are purchasing. Another popular argument is that companies would not advertise if it did not lead to sales. Commercials are extremely expensive and as companies keep running them, they must be successful otherwise the expenditure could not be justified.
However, a number of individualsargue that we no longer pay attention to adverts. They argue that people do not see commercials on television due to the fact they switch to other tasks whenever they appear. For instance, when there is a commercial break during a TV show people frequently use it as an opportunity for a food run. Moreover, when people cannot avoid advertising they merely ignore it. For instance, people have become so accustomed to popups and marketing content on the right side of the computer screen that they tend to merely ignore anything that occupies this space.
In conclusion, I believe that both sides of the argument have merits. However, the case for the power of advertising is stronger. I think this is in light of the fact that advertising constantly evolves and finds creative ways to attract our attention and convince us of the need to buy a product. 
A number of  
people
 believe that commercials induce  
people
 to  
make
  purchases
; others feel that advertisements have become  
so
 commonplace that we  
simply
  ignore
 them. This essay discusses both of these perspectives, and why I believe that the case for the power of advertising is stronger.
There are two main arguments to support the strong influence of advertising. The  
first
 is that whatever  
gets
 advertised  
heavily
 seems to  
get
  purchased
 the most. We can  
see
 that the most popular brands of products that  
are advertised
 on TV and the Internet  
also
 seem to be the ones  
people
 are purchasing. Another popular argument is that  
companies
 would not advertise if it did not lead to sales. Commercials are  
extremely
 expensive and as  
companies
  keep
 running them, they  
must
 be successful  
otherwise
 the expenditure could not  
be justified
. 
However
, a number of  
individualsargue
 that we no longer pay attention to adverts. They argue that  
people
 do not  
see
 commercials on television due to the fact they switch to other tasks whenever they appear.  
For instance
, when there is a  
commercial
 break during a TV  
show
  people
  frequently
  use
 it as an opportunity for a food run.  
Moreover
, when  
people
 cannot avoid advertising they  
merely
  ignore
 it.  
For instance
,  
people
 have become  
so
 accustomed to popups and marketing content on the right side of the computer screen that they tend to  
merely
  ignore
 anything that occupies this space. 
In conclusion
, I believe that both sides of the argument have merits.  
However
, the case for the power of advertising is stronger. I  
think
 this is in light of the fact that advertising  
constantly
 evolves and finds creative ways to attract our attention and convince us of the need to  
buy
 a product.