Advertisements play a vital role in our everyday life. Brands use advertisements primarily for the launch of a new product but it is not limited to just for the first look, Companies can also use this to sell off their stock on the shelf. Big Enterprises are very eager to launch their product to the world and their initial goal is to reach almost everyone and that is not possible without using the power of advertisement but the concern arises with the basic purpose of using it.
The reason for using this powerful tool could be to make everyone aware about their new service or product so that everyone could benefit from it. projecting new devices, technology or services could be seen as enhancement to the persons life. for instance, the new digital watch that acquires with health related data and could help the user enhance their health is a great deal but someone could miss it just because of the lack of awareness but on the other hand this could be used to amplify consumerism, could force the person into the habit of buying and evetually engaging them into spending more money. Strong evidences relates consumerism with the effective use of "priming" that is used in advertisements. priming is basically repeated use of pictures, words, or text to make a product rememberable.
In my opinion, Viewing this situation in just black or white is to eliminate other aspects of its effects. I think Advertisement could be used to target specific audience and should not be shown repeatedly to everyone, this is a waste of resources as well as problem to people.
Advertisements
play a vital role in our everyday life. Brands
use
advertisements
primarily
for the launch of a
new
product
but
it is not limited to
just
for the
first
look,
Companies
can
also
use
this to sell off their stock on the shelf.
Big
Enterprises are
very
eager to launch their
product
to the world and their initial goal is to reach almost
everyone
and
that is
not possible without using the power of
advertisement
but
the concern arises with the basic purpose of using it.
The reason for using this powerful tool could be to
make
everyone
aware about their
new
service or
product
so
that
everyone
could benefit from it. projecting
new
devices, technology or services could be
seen
as enhancement to the
persons
life.
for
instance, the
new
digital
watch
that acquires with health related data and could
help
the user enhance their health is a great deal
but
someone could miss it
just
because
of the lack of awareness
but
on the other hand
this could be
used
to amplify consumerism, could force the person into the habit of buying and
evetually
engaging them into spending more money. Strong evidences relates consumerism with the effective
use
of
"
priming
"
that is
used
in
advertisements
.
priming
is
basically
repeated
use
of pictures, words, or text to
make
a
product
rememberable.
In my opinion, Viewing this situation in
just
black or white is to eliminate other aspects of its effects. I
think
Advertisement
could be
used
to target specific audience and should not
be shown
repeatedly
to
everyone
, this is a waste of resources
as well
as problem to
people
.