Ever since the dawn of the Industrial Revolution, the market got flooded with products and services. There was something for everyone's need and everyone's greed. With products, came advertising. It started with information, but over the years, advertising has shaped the consumer behavior from fast fashion to electronics.
While catching the eyes of your consumer might sound like advertising, it is definitely not the case anymore. Advertisements and product placement has more to do with our social interaction. Advertisements have shifted from What to Why and that has changed the game altogether.
While ethics are a significant part of sales, frugal management and cut-throat competition has spawned malpractices and misuse of advertising. While convenience drives decisions on purchase, industries have used advertising to create products which might not even be needed.
A good example is the need for a new smartphone every 6 months, which is definitely a false narrative created by smartphone manufacturers. The need to have such powerful performance phones is not for everyone, but advertising generalizes the idea and people have followed.
A useful product will always find a way into one's life. Advertising just creates the demand, which sometimes is useless. This is where the conscious buyer comes in. We need more people who read the ingredients list, check manufacturing, draw lines between need and want. Similarly, the advertising industry needs more conscious and ethic driven professionals to change the focus of market from demand to needs. If we strike the balance between both, we can change the way we live. It's like when Mahatma Gandhi said, "Earth can provide everything for everyone's needs, but not for everyone's greed. "
Ever since the dawn of the Industrial Revolution, the market
got
flooded with
products
and services. There was something for
everyone's
need
and
everyone's
greed. With
products
, came advertising. It
started
with information,
but
over the years, advertising has shaped the consumer behavior from
fast
fashion to electronics.
While catching the eyes of your consumer might sound like advertising, it is definitely not the case anymore. Advertisements and
product
placement has more to do with our social interaction. Advertisements have shifted from What to Why and that has
changed
the game altogether.
While ethics are a significant part of sales, frugal management and
cut
-throat competition has spawned malpractices and misuse of advertising. While convenience drives decisions on
purchase
, industries have
used
advertising to create
products
which might not even
be needed
.
A
good
example is the
need
for a new smartphone every 6 months, which is definitely a false narrative created by smartphone manufacturers. The
need
to have such powerful performance phones is not for everyone,
but
advertising generalizes the
idea
and
people
have followed.
A useful
product
will always find a way into one's life. Advertising
just
creates the demand, which
sometimes
is useless. This is where the conscious buyer
comes
in. We
need
more
people
who read the ingredients list,
check
manufacturing, draw lines between
need
and want.
Similarly
, the advertising industry
needs
more conscious and ethic driven professionals to
change
the focus of market from demand
to
needs
. If we strike the balance between both, we can
change
the way we
live
. It's like when Mahatma Gandhi said,
"
Earth can provide everything for
everyone's
needs
,
but
not for
everyone's
greed.
"